YouTube Operations Guide

Pro Tips & Advanced Resources: Rights Management

The features described in this article are available only to partners who use YouTube's Content ID matching system.
  Pro Tips
  • YouTube associates a policy with a video whenever someone claims the video. When a video has multiple valid claims and therefore multiple valid policies associated with it, YouTube applies whichever policy results in the most restrictive action. If one policy says to monetize the video and another says to block it, YouTube blocks the video.
  • Review disputes and pending claims promptly (check daily) and accurately in order to ensure maximum monetization, as pending and disputed claims do not monetize. Remember that disputed claims expire after 30 days and cannot be re-claimed!
  • Create assets and prepare to claim the corresponding video before public video launches, to ensure that all settings are correct.
  • Some matches are not eligible for automated Content ID claiming. For those matches you’ll need to get access to our manual claiming (descriptive search) tool. Please contact your YouTube Partner Manager for more information.
  • If you are delivering content that may be sensitive to potential leaks, it’s a good idea to deliver an active reference file with a “block” policy.
  • You can still claim a video that’s set to “private” on your channel. This is a good strategy to ensure that you’re blocking all potential UGC leaks.
  • If you are a music label, make sure you properly classify your content as a music video or web asset when uploading initially, as asset type cannot be changed.
  • Release any improper claims.
    • If prompted, you can exclude the portion of the reference that generated the match from matching in the future.
  • You can identify bad asset references via disputed and potential user claims. These are a great resource to identify potentially bad reference material if you notice patterns in the assets that cause disputed claims.
  • You cannot search multiple claim ids at once, however you can search using multiple video ids. 
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