YouTube Operations Guide

View your downloadable reports

The features described in this article are available only to partners who use YouTube's Content ID matching system.

Performance reports 

Asset performance report

Asset reporting is available in YouTube Analytics under the Ads Revenue tab. However, the best way to view asset performance in bulk is to use the Asset performance report.

  • This report will allow you to see per asset, per territory performance.
  • This report is available on a monthly basis.
  • Sample fields of performance data include total earnings, total views, ad-enabled views, etc.
  • You can use this report to separate revenue by asset for payout.
Asset full report

The Asset full report provides content owners with all the details you need to know regarding all of your assets.

  • This report is available on a weekly basis.
  • Information that is in this report that cannot be found in other reports includes:
    • Ownership territories
    • Asset type
    • Constituent Asset ID
    • Active/Inactive references
    • Match policy
  • This document is useful for partners who want to:
    • Check a set of assets to see if the ownership information is correct
    • Map out constituent asset IDs to synthesized asset IDs
    • See all assets with a particular match policy
Asset conflict report

The Asset conflict report is available to partners with assets in conflict.

  • This report is available on a daily basis.
  • The key difference of this report compared to other asset reports is that it illustrates the territories that are in conflict as well as the last ownership change.
Video report

The Video report gives you a full picture of all your videos.

  • This  report includes but is not limited to the status of the video, ad enablement, number of views, as well as the asset ID and the policy in which the video resides in.
  • This report is available 3 times per week.
  • This report does not provide revenue-related performance data.  
  • If a video is claimed by multiple assets, you’ll see multiple asset IDs in the Asset ID column, but only one set of asset metadata.
Claim report

The Claims report illustrates all active claims under your Content Manager containing information on the applied policy, claim type, origin, etc.

  • This report is available on a weekly basis.
  • Partners utilize the claim report to see all claims belonging to an asset and the relevant policy information.
  • This report does not contain inactive claims or previous claims. You can get this information in your claims tab using the “Export search to CSV." feature.
  • Private videos are not included in the claims report.
Reference files report

The Reference files report is a report of all references provided by a partner.

  • This report is available on a weekly basis.
  • This report provides a mapping of reference video IDs to asset and reference IDs.
  • Not every Reference File will have a reference video ID. The reference video id is only available if the reference file is associated to a video uploaded to a channel.
Campaign Performance report
The Campaign Performance report shows an overview of all the custom campaigns you've created, including which assets or asset labels are applied to each campaign.
  • The report is available on a weekly basis.
  • The report shows relevant campaign performance data, such as how many user-generated content (UGC) videos were claimed and how many clicks there were on campaign cards.
  • The report only includes data on custom campaigns. It doesn't show data on default campaigns or transactional campaigns.

Financial reports 

Payments summary report

The Payments Summary report includes your total revenue, broken down by revenue type (e.g. ads, subscription, transactional). It also includes adjustments. Total revenue is reported in both USD and your payment currency.

Ads revenue report

The Ads Revenue report contains revenue and views related to advertising-supported videos.

For TV and Movie partners, the full description of the As Revenue report can be found here.

Subscriptions revenue report

The Subscriptions Revenue report includes revenue from YouTube Music, Google Play Music, and YouTube Premium.

Transactions revenue report

The Transactions Revenue report contains revenue from movie rentals (EST) and video rentals (VOD).

The Transactions Revenue report is available only to Movie and TV partners.

Audio tier revenue report

The Audio Tier Revenue report contains YouTube Music revenue from users who are:
  • Not YouTube Music members
  • Using a radio-like experience that isn’t on-demand
  • On screenless devices using the Google Assistant (for instance, Google Home)

Ads adjustments revenue report

The Ad Adjustments Revenue report summarizes ads revenue adjustments. This can include revenue from monetization in dispute and revenue from asset conflict resolution.

This report is only published when adjustments are made for a given month.

Subscriptions adjustments revenue report

The Subscriptions adjustments revenue report summarizes subscriptions revenue adjustments.

This report is only published when adjustments are made for a given month.

Paid features report

The Paid Features report includes revenue from:
  • Super Chat purchases (SCT)
  • Memberships (SPT)
  • Super Stickers (SST)
  • FameBit (FMT)
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