YouTube Operations Guide

Rights Management: Intro

The features described in this article are available only to partners who use YouTube's Content ID matching system.

Content ID is an automated, scalable system that enables Content Owners to identify user uploaded videos which contain content they own.

As a Content Owner, you’ll need to effectively use our Content ID tools to manage your content rights. Rights management contains many moving pieces, and sometimes it’s difficult to keep everything active and accurate. The goal of this section is to provide you with tips to properly navigate the system.

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Let’s start with assets: the heart of the system.

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