YouTube Operations Guide


The features described in this article are available only to partners who use YouTube's Content ID matching system.

A policy is a set of rules that specify how you, the Content Owner, want YouTube to handle a claimed video (a video that has generated a “match” against your reference material).  

You can handle a claimed video in one of three ways:

  • Monetize: Allows video to be viewable on YouTube and tracks viewership. Places ads (in the format the partner determines) against content.
  • Track: Allows video to be viewable on YouTube and tracks viewership, but does not serve ads against it.
  • Block: Blocks video from being viewable on YouTube.

It’s important to be very careful when creating policies, as you don’t want rules that will claim content you do not own. Here are some quick tips to avoid this:

  • Deactivate reference on the asset that is generating improper claims, making sure to release all invalid claims on the asset.

  • Set narrower match policies.

    • Creating custom policies will allow you to set conditional match policies, like only claiming videos which match more than a certain percentage or length of your content.Screen Shot 2014-07-10 at 3.07.39 PM.png

  • Use custom match policies to queue claims for review.

    • A good idea when setting a new policy is to route to manual review for a short time to “test the waters” and evaluate matches and tweak the policy as necessary. Be sure to clearly name and label policies for easy review later on.

  •  If you only own content for a specific period of time, use our Schedule Change feature to define when new rules should change or take effect.

    • When you edit a policy, this feature can be found on the bottom of your set policy
  • For more in-depth information, check out the Policies section of our Content ID Help Center.

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