YouTube Operations Guide

Asset health check

The features described in this article are available only to partners who use YouTube's Content ID matching system.

Now that we’ve highlighted the main components of a healthy asset (active reference files, clear & accurate metadata, up-to-date ownership, and clear match policies), let’s dive a bit deeper into a workflow to check the health of your assets.

To check the health of your assets:

Very-Basic-Checked-checkbox-icon.png Active Reference files

If your intention is to use Content ID to match and claim user-generated content, it's a good idea to check if you have any assets with inactive reference files. Navigate to the "Assets" tab and filter by following the steps below.

First, click the upside down triangle next to the search icon to get the following dropdown:

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Then, click No under "Active References" and Yes under "Non Active References".

When you see an asset with an inactive reference file, consider reactivating it to ensure that the asset continues to make Content ID matches. Please be careful not to accidentally activate any reference files that have been made inactive due to concerns for Content ID abuse.

Reactivating references will help you take full advantage of Content ID. Content ID will only make automated claims for a reference if there is an active reference file.

Also, check to see if you have any assets without reference files at all. Navigate to the asset tab and filter by:

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Either while uploading a video or in the Video Manager after uploading you’ll have the option to create a reference file by selecting the “Enable Content ID matching” option. Selecting the checkbox will allow you to claim matching user-generated content.

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Please note that when you create a reference file, you must specify a match policy for that reference file so that YouTube knows how to treat matching uploads (block, track, or monetize).

Very-Basic-Checked-checkbox-icon.png Clear & Accurate Metadata

Download a copy of the Asset report, and spot check your metadata. Ask yourself the following:

  • Does it have unexpected characters and spacing?
  • Does this metadata facilitate easy reporting for my team?
  • If you are a music label, do you have data in the ISRC field?

Very-Basic-Checked-checkbox-icon.png Using Asset Labels

To apply a label to your assets, go to the "Assets" tab. Select one or more assets to apply the label to, and select the "Labels" drop-down. To create a new label for your assets, type in the desired text and click "your label name (create new)" below the search box. Using asset labels is particularly useful for partners who want to separate assets for a given album, TV show, etc. These custom categories make for easy organization of your asset library.


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Once you’ve created and applied the asset labels, they will be grouped together for easier filtering, bulk updating, and performance analysis. For example, use the search bar and filter out for your desired asset label. Then you’ll be able to easily identify a group of assets and perform a certain action, such as setting a match policy.

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Very-Basic-Checked-checkbox-icon.png Correct Ownership

There are three places to identify asset ownership conflicts.

1. You should always check your Content Manager Dashboard to view any priority to-do items. If there are asset ownership conflicts you will see a link to handle them in the upper right corner of the dashboard. For example: 

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2. You can also search for all assets that have conflicting ownership by using the Search filter tool. For example: 

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3. You can download a copy of the asset conflict report (in the “Reports” tab), to easily identify third parties that you need to work with to resolve asset ownership conflicts.

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Very-Basic-Checked-checkbox-icon.png  Clear Match Policies

Under the Policy section under your Content ID tab, dive into a few policies to ensure they make sense and function in a way that corresponds to their title (e.g. a policy titled “Monetize worldwide” actually has rules that will monetize worldwide). Also, ensure that your custom policies have accurate parameters that will match only content that you have exclusive rights to. For more in-depth detail on match policies and creation guidance please refer to the Policies section on our Content ID help center. 

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