YouTube Operations Guide


The features described in this article are available only to partners who use YouTube's Content ID matching system.

An asset is the representation of your intellectual property in the rights management system. You specify ownership and rights information as part of the asset. As a Content Owner, having “healthy” assets can help you protect your content. So, what are the components of a healthy asset?

Very-Basic-Checked-checkbox-icon.png Active Reference Files

  • Reference files act as digital fingerprints of your material that enable matching. These reference materials create new claims as content is automatically matched against these files with Content ID.

  • For Music Partners, active reference files can also help with automatic merging.

Very-Basic-Checked-checkbox-icon.png Clear and Accurate Metadata

  • Descriptive metadata will help you better organize and understand your YouTube reports, and if applicable, will make paying rights holders easier. For music partners, complete metadata helps us match up complementary assets and unlock monetization.

Very-Basic-Checked-checkbox-icon.png Ownership (Territorial)

  • Ownership information is essential in order to generate ad revenue on an asset; without ownership information, YouTube is unable to make claims on any videos and thus unable to run ads against those videos. Be sure to only add your ownership in territories where you own full rights to the content.

Very-Basic-Checked-checkbox-icon.png Clear Match Policies

  • A policy consists of one or more if-then rules that collectively determine which of the three actions to take on content that matches your reference file. Clear match policies ensure that you take full advantage of claims, and that your policies work as intended.

Very-Basic-Checked-checkbox-icon.png Using Asset labels

  • Labels help you organize your assets into custom categories. You can search for assets based on their labels, update all assets within a particular label, view performance reports or analytics for labeled assets, or simply use labels to organize your asset library. For example, you can easily find and update all the clips from a movie or all the songs on an album if they have the same asset label applied to all of them.
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