Ownership of Art Tracks

The features described in this article are available only to partners who use YouTube's Content Manager to manage their copyrighted content.

YouTube creates a single Art Track for each sound recording, and a single art track asset to represent the Art Track in the YouTube rights management system. Having a single asset per ISRC enables YouTube to aggregate rights across territories and to make the Art Track available in all territories in which the owner(s) have granted YouTube proper rights. It also enables YouTube to aggregate all views on a single Art Track.

To identify which territories you own rights to the art track asset in, you list the territories in the DDEX feed or the spreadsheet. These files are the only way to set or update ownership of an art track asset. You can’t edit the ownership in the YouTube Content Manager or using the YouTube Content ID API.

Different partners may own the art track asset in different territories. For example, if Label A released a given song in the United States and Label B released it in the rest of the world, YouTube creates a single art track asset which Label A owns in the United States and Label B owns in the rest of the world. The Art Track is available worldwide with all views and comments concentrated on the same video. YouTube shares revenue with Label A for all revenue generated in the United States, and Label B for revenue generated in the rest of the world.

If multiple partners claim ownership of an art track asset in the same territory, the partner whose version has the earliest release date for the recording is designated as the owner. If multiple owners deliver a recording with the same release date, the corresponding art track asset has an ownership conflict that needs to be resolved.

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