YouTube Non-profit Programme overview

The YouTube for Non-profit Programme gives non-profits access to unique YouTube features to help them connect with supporters, volunteers and donors.

For many causes, video is a new but essential format for storytelling. With one billion viewers on YouTube every month, non-profits of all sizes can use YouTube videos to share their stories with a global audience. You can take a look at all the resources on the YouTube Non-profit Programme website.

Programme requirements

To see if your non-profit is eligible to participate in the YouTube for Non-profit Programme, review the Google Non-profits eligibility guidelines.

Programme features

As a YouTube Non-profit Programme partner, you have access to these features that are specifically designed for partners:

Use donation cards on videos

U.S. non-profit organisations can raise funds by putting donation cards on their YouTube videos and using the donation card outreach toolkit to rally supporters and partner with creators.

Link directly to your site from your videos

Link Anywhere cards

You can direct your viewers to your external campaign landing pages with Link Anywhere cards, a special card type that lets you link to any external URL. Find out how to set up Link Anywhere cards on your videos.

Call-to-action overlays

You can create overlays for your videos, which appear as soon as the video begins to play. When users click on the overlay, they're directed to your external website or another website that you choose.

Find out how to place a call-to-action overlay on your video so that viewers can click to visit your website or donate to your organisation.

Optimise your content 

Use our resources to optimise your non-profit content, channel and other non-profit-specific features:

Use our production resources

You can get production access to shoot or edit your videos at YouTube's creator studio in Los Angeles or New York. Just go to the website for Space LA or Space NY and click the Apply now button.

Dedicated technical support

We're here to support YouTube Non-profit Programme partners with any issues setting up your non-profit channel on YouTube. Learn how to contact us

Make sure that you take a look at the variety of channel features for YouTube creators that are available to all YouTube Non-profit Programme creators.
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