YouTube Non-profit Programme overview
The YouTube for Non-profit Programme helps non-profits connect with supporters, volunteers and donors.
For many causes, video is a new but essential format for storytelling. With one billion viewers on YouTube every month, non-profits of all sizes can use YouTube videos to share their stories with a global audience. You can take a look at all the resources on the YouTube Non-profit Programme website.
To see if your non-profit is eligible to participate in the YouTube for Non-profit Programme, review the Google Non-profits eligibility guidelines.
As a YouTube Non-profit Programme partner, you have access to these features that are specifically designed for partners:Link directly to your site from your videos
Link Anywhere cards
You can direct your viewers to your external campaign landing pages with Link Anywhere cards, a special card type that lets you link to any external URL. Find out how to set up Link Anywhere cards on your videos.
Use our resources to optimise your non-profit content, channel and other non-profit-specific features:
We're here to support YouTube Non-profit Programme partners with any issues setting up your non-profit channel on YouTube. Learn how to contact us.