YouTube Nonprofit Program overview
The YouTube for Nonprofit Program gives nonprofits access to unique YouTube features to help connect with supporters, volunteers, and donors.
For many causes, video is a new but essential format for storytelling. With one billion viewers on YouTube every month, nonprofits of all sizes can use YouTube videos to share their stories with a global audience. You can take a look at all the resources on the YouTube Nonprofit Program website.
To see if your nonprofit is eligible to participate in the YouTube for Nonprofit Program, review the Google Nonprofits eligibility guidelines.
As a YouTube Nonprofit Program partner, you have access to these features specifically designed for partners:Use donation cards on videos
U.S. nonprofit organization can raise funds by putting donation cards on their YouTube videos and using the donation card outreach toolkit to rally supporters and partner with creators.
Link Anywhere cards
You can direct your viewers to your external campaign landing pages with Link Anywhere cards, a special card type that lets you to link to any external URL. Learn how to set up Link Anywhere cards on your videos.
You can create overlays for your videos, which appear as soon as the video begins to play. When users click on the overlay, they're directed to your external website or other website that you choose.
Learn how to place a call-to-action overlay on your video so that viewers can click to visit your website or donate to your organization.
Use our resources to optimize your nonprofit content, channel, and other nonprofit-specific features:
We're here to support YouTube Nonprofit Program partners with any issues setting up your nonprofit channel on YouTube. Learn how to contact us.