View counts serve as a way to recognise and uncover great content. Since views are so important, it's no surprise that an ecosystem of businesses has evolved around artificially helping creators get YouTube views, likes and subscribers. However, paying for views obtained through some of these companies could be a violation of our terms, which exist, in part, to make sure the views on any YouTube video come from real, genuine people.
What is a legitimate view?
A view is an intended watch of a video where the primary purpose is to watch the video; this means that a real human being wishes to see a video, chooses which video to watch and then acts on that choice.
A view should be a metric that reflects genuine interest, not a gauge of how many people mistakenly or unknowingly ended up watching your video.
Which strategies for gaining YouTube views aren't allowed?
Services that attempt to get YouTube views through automated means or attempt to force or trick viewers into watching videos are not OK. This could include the following:
- Purchasing views from third-party websites (e.g. paying £10 for 10,000 views)
- Deceptive layouts on third-party websites that trick viewers into playing a video when they click unrelated elements on the page.
- Serving pop-unders: A new window that appears under a current window.
- Redirects: When the URL changes and sends the viewer to a new page in the middle of a click.
Ultimately, if you're going to contract someone to help to promote your content, it should be someone you absolutely trust, as you may be putting the fate of your channel (and your business on YouTube) in their hands. Find out how they promote your content and be diligent.
If you've had a video removed for viewcount gaming, take a look at this page in the Help Centre to learn more.