New YouTube channels and Google+

When you create a new YouTube channel, it is connected to either a Google+ profile or a Google+ page.

  • A YouTube channel that's connected to Google+ has a Google-wide identity, which lets you take advantage of new and better channel features.
  • Most active YouTube channels already use a Google-wide identity and are benefitting from the features we've been building. As such, we no longer support new YouTube channels without Google+.
  • As always, you are in control of how you are seen publicly when you create a new YouTube channel. You can choose your full name, or another name like a business or brand name.

Learn more about the new channel features that integrate YouTube and Google functionality.

Common Questions

I don't want to use my full name on YouTube.

When you create a new YouTube channel, you choose how you are seen. You don't have to use a full name. Google+ gives you choices for your public identity. See What are my choices for a Google identity? below.

What are my choices for a Google identity?

Google+ provides the common identity system for all of Google. You have choices for your public identity:

  • Google+ Profiles are designed for individuals.
  • Google+ Pages don't have name restrictions. They're often used for brands, businesses, and organizations. Your full name won't be associated with your YouTube channel in any way.

There are several other differences between profiles and pages.

Do I need a YouTube channel?

If you just want to watch and like videos and subscribe to channels, then you don't need to create a YouTube channel.

When you create a new YouTube channel, it is linked to either a Google+ profile or a Google+ page, giving you one Google-wide identity. Whether you choose a full name, or another name like a business or brand name, this public identity shows when you upload, make public playlists, or comment on videos.

What if I don't want to use Google+?

Many people use YouTube without a public YouTube identity (a YouTube channel). For example, if you just want to watch, like, and subscribe, you don’t need a channel. And if you don’t have a channel, you don't need to have Google+. See Do I need a YouTube channel? above.

If you do choose to create a YouTube channel, your channel needs to be connected to a Google+ profile or page. This will have your channel’s public name on it; it doesn’t need much else. It’s up to you to decide how much information to put on the profile or page, and how much (if at all) to engage on Google+.

If you don't post on Google+, your profile or page will show the YouTube tab by default, where people can find thumbnails of your videos and a link to your channel. If you want to limit discoverability of your page or profile, you can hide it from searches.

Note: As they are linked, deleting your connected Google+ page or profile will have an impact on your YouTube channel.

What if I already have a channel?
We encourage all channels to connect to a Google+ profile or page to take advantage of new and better channel features. Learn how to connect your channel to Google+.
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