Ads on videos you watch

The ads that play on YouTube videos you watch are tailored to your interests. They’re based on your Google Ad Settings, the videos you’ve watched, and whether you’re signed in or not.

How to personalize the ads you see on YouTube and Google

When you're signed in, these anonymous signals may decide which ads you see:

  • Types of videos you’ve viewed
  • The apps on your device and your use of apps
  • Websites you visit
  • Anonymous identifiers associated with your mobile device
  • Previous interactions with Google’s ads or advertising services
  • Your geographic location
  • Age range
  • Gender
  • YouTube video interactions

These ads are based on the content of the videos you’ve watched whether you’re signed in or not.  

Manage privacy settings for ads

You can control the ads that you see based on your Google Account Ad Settings. You can also view, delete, or pause your YouTube watch history.

Turn off ads

If you want to turn off ads on YouTube, check out our paid memberships for an ad-free experience. 

Fill in lead forms

When you see and open a lead form in a video campaign on YouTube, some fields in the lead form are pre-filled when you’re signed in to your YouTube account.

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