Resolve asset ownership conflicts

The features described in this article are available only to partners who use YouTube's Content ID matching system.

The “Ownership conflicts” section of your Content ID "To Do" section provides you with a running list of assets you own that have encountered conflicting assertions of ownership on the YouTube platform. Asset ownership conflicts arise when multiple content owners claim asset ownership percentages that add up to over 100% in a specific territory.

What happens when an asset has ownership conflicts?

  • You'll see the asset in the “Ownership conflicts” section of all the content owners’ Content ID accounts for review.
  • In most cases, active monetization claims that have been made based on the asset’s reference material are postponed until the conflict is resolved.
  • If different content owners have specified different match policies (track, monetize, block) for the same asset’s claims, the most restrictive policy is applied.

If you're monetizing claimed videos based on an asset that is in ownership conflict you may lose revenue until the conflict is resolved. By default, your ownership conflict list is ordered by “daily views in conflict” on each particular asset, helping to you identify and resolve ownership conflicts with the highest revenue priority first.

Resolve asset ownership conflicts

Here’s how to make sure the appropriate ownership information is designated for your asset:

  1. Click on the asset name to pull up its asset detail page.
  2. Click the Ownership & Policy tab to view the details of the ownership conflict.
    • If you've incorrectly or mistakenly asserted territorial ownership for an asset, click Remove my ownership to edit your ownership information.
    • If you've confirmed the accuracy of your designated ownership or have a question for the other content owner(s) with whom you are in conflict, click Contact owners. This will pull up a pre-populated, editable contact form addressed to them, allowing you to easily and quickly communicate to resolve the conflict.
    • You can Request ownership on up to 10 existing ownership conflicts per day, with an optional note to the other content owner with whom you are in conflict. Once requested, the other owner will see an action item appear in an “Ownership transfers” queue in the Assets section of the Content ID menu.

CID ownership conflict

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