To use a name or photo on YouTube that's different from your Google Account, you can either change it directly in your YouTube Studio or connect your channel to a Brand Account.
Brand Accounts let you support your business or brand identity on YouTube without showing a connection with your personal Google Account.
When you connect a YouTube channel to a Brand Account:
- Your Google Account becomes an owner/manager of the Brand Account connected with the YouTube channel.
- Brand Accounts let you access the YouTube channel from your Google Account.
- There's no public association between your Google Account and the brand account. People can't view your name or email address unless you publicly link them yourself.
- If you create more than one YouTube channel, you can manage them from one Google Account.
- You can add other managers and owners to your Brand Account. You and any teammates or collaborators can manage the channel without having to share passwords. Learn more about managing channels connected to Brand Accounts.
Connect channels to a Brand Account
You can connect a new or existing channel to a Brand Account. For new channels, follow the instructions to create a channel that's connected to a Brand Account.Connect an existing channel
- Sign in to your Google Account on a computer.
- Click your profile picture Settings .
- In the left-hand menu, click Advanced settings.
- Next to 'Move channel', click Move channel to a Brand Account.
- If you already have any Brand Accounts, they'll be listed under 'Available accounts'. When you choose one of these accounts, your YouTube channel will be renamed to match the page. If the Brand Account has any other managers, they can also manage the channel from now on.
If your Brand Account isn't listed
If your Brand Account isn't listed, your YouTube channel's Google Account is not a manager of that Brand Account. To do this, first add your Google Account as a manager of the page.
If you have a custom URL, it will not be moved to your new channel.
firstname.lastname@example.org. This email isn't a real one – it's just an identifier for the Brand Account. You can have a Brand Account even though Google+ is no longer available.
Switch between accounts
You can switch between your Google Account and Brand Account identities to manage any of your business or personal YouTube channels.
Choose an identity when using YouTube. The identity can be your Google Account or any Brand Accounts that you manage.
- On your computer, click your profile picture in the top right-hand corner.
- Click Switch account.
- Choose the account that you want to use with YouTube from the list.