Whether you're just starting out or looking for ways to improve your channel, the Creator Academy can help with free online education about YouTube. Choose from the categories below to see our available courses.
The quickstart guide to YouTube
Starting on YouTube? We'll show you how to set up your channel, upload videos and align your branding. Plus, we'll walk you through some important guidelines for being part of the YouTube community.
Create great content
Ready to grow and sustain a loyal audience on YouTube? Get the 10 fundamentals for creating great YouTube videos and other ways to think about quick video formats.
Grow your channel
Before your shoot
A lot of planning goes into a successful YouTube video. Before pressing 'record', find out what equipment works best for you. Think about how to turn your idea into a story and what other steps you can take to be ready for your shoot.
During your shoot
It's time for your shoot. Captivate your audience with interesting shot composition. Use lighting effectively to set the mood. And learn how to record sound like a pro.
After your shoot
Get expert tips for selecting your editing tools and editing your videos like a pro. Also, find out how adding music and sound effects can further interest your audience.
Live streaming on YouTube
Connect with your audience in the moment and grow your channel with live streams. Learn the creative formats, how to plan for and run live stream production and ways that you can make money with Super Chat.
360-degree video and virtual reality on YouTube
Explore how new 360-degree video and virtual reality can bring a different experience to your viewers. Find tips and strategies to get started with these advanced technologies.
Earn money and build your business on YouTube
Enhance your channel's search and discovery potential on YouTube. Make your titles, thumbnails and descriptions bring in viewers and have your playlists and sections keep viewers watching.
Find long-term success by building a loyal community on YouTube and interacting with viewers on and off YouTube.
Get strategies and knowledge of YouTube translation tools. With translations, you can boost the visibility of your content so that it's accessible to audiences around the world.
Once you have a few videos, YouTube Analytics can help you uncover trends to show you how your videos are doing. With Analytics, you can see who your audience is, what they like and where they're coming from.
Get the scoop on how monetisation works on YouTube and ways in which you can make money on your videos with ads and other revenue streams.
Ways to make money beyond ads
YouTube offers tools like Super Chat, channel memberships and merchandise integration to diversify your monetisation options. Get tips for making money in more ways.
Turn your channel into a business by setting a vision, promoting and advertising your brand, building a team and learning to pitch your channel to potential collaborations with brands.
Working with brands can be an alternative revenue stream and an opportunity to introduce new products and services to your audience. Learn strategies for doing brand deals.
YouTube content categories
Staying well and avoiding burnout
Self-care is an important practice within any career, including being a YouTube creator. Learn tips for staying healthy, balanced, safe and efficient with your time and channel, so that you don't burn out.
Going after long-term success on YouTube
YouTube is an evolving platform, and trends change over time. Long-term success on YouTube requires you to be nimble and pivot creatively throughout your YouTube career.
Every audience is different. Learn how to reach the viewers that you want and make your channel a daily destination for them. Learn targeting strategies for different categories to reach the viewers that you want.
Get your music channel set up so you can promote your music. Encourage fans to tune in and take your channel to the top of the charts.
Level-up your gaming channel for success with these tools and techniques.
See how fashion and beauty channels take a spin on YouTube best practices to create tutorials and personality-driven series.
Make videos for social change
You are in a unique position to generate positive social impact by creating meaningful conversations about current topics and issues. Get the tools to help communicate your message on YouTube.
Build an educational channel
You can change lives by making educational videos on YouTube! YouTube is a powerful medium for learning because it's accessible to worldwide audiences and hosts a diverse collection of learning videos.
Learn ways to tell your non-profit stories on YouTube through video and capture viewers' attention with emotion. We'll also give you quick tips for fine-tuning your channel and getting the most out of YouTube.