Learn with the YouTube Creator Academy

Want to build your audience and optimise your YouTube channel for success? Whether you have a few minutes or an hour, there’s something for you in the Creator Academy. Take a look at these lessons to see what top creators are doing and try these strategies out on your channel!

YouTube Creator Academy Topics

*Newest launches

How YouTube works – Get the fundamentals on how to get started on YouTube and why subscribers matter

Create great videos – Develop your creative strategy and production skills to build loyal fans

Pre–production – Start strong as you prepare to shoot your videos

Direct your lighting and camera to make videos look great – Develop high–quality content on your channel

Use sound and music to create engaging videos – Ignite your videos with great audio

  • Good sound* –  Capturing clean sound with the right equipment and location
  • Sound effects* – Enhancing your video with descriptive audio
  • Add music* – Setting the mood and sourcing music

​         Production guidebook (PDF in English) – Production best practices

Build a consistent brand – Marketing to make your videos and channel memorable

Get discovered – Package your videos to give them the best chance to get discovered and watched  

Encourage viewers to watch more – Give viewers easy ways to find and watch more of your videos

Drive fan engagement – Build and engage your audience for long term success

Top strategies for specific audiences – Customise an experience to make your channel a destination for your fans

Measure your success – Get the most out of your YouTube Analytics

Earn money with YouTube – Wouldn’t it be great if you could make money doing what you already love?

Success stories – Case studies from successful creators

  • Bethany Mota – How she made confidence the must-have accessory
  • Epic Rap Battles – How they broke into the YouTube elite
  • Jamie Oliver – Food Tube: A recipe for YouTube success
  • Michelle Phan – How she became everyone's beauty bestie
  • Rosanna Pansino – How she created the perfect recipe for YouTube success
  • Slow Mo Guys – How they made every second epic
  • Truthloader – How they built a loyal fanbase and transformed news on YouTube
  • VICE – How they grew and sustained viewership through breakout videos
  • Zoella – How she brought the best out of her channel

Not sure where to start?

We’ve packaged up some lessons into a course for you around different themes.

  • The art of getting viewers (5 lessons) – What's the secret to getting viewers on YouTube? Draw in new viewers and get them engaged.
  • Grow your audience (10 lessons) – Get the tools and strategies to attract audiences to your channel and keep them coming back.
  • Engage your fans (4 lessons) – Maximise engagement with your viewers so they’ll keep coming back to watch more.
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