YouTube Partner Rewards

YouTube Partner Rewards is a program that recognizes YouTube partners when they exceed significant subscriber thresholds.

Qualify for a reward

Channel qualification is determined several times a year, and rewards are distributed accordingly. There are two levels of rewards: qualifying channels with over 100,000 subscribers, and qualifying channels with over 1 million subscribers. A channel only needs to pass a threshold once to qualify for a reward and each channel is eligible to receive a reward once for each milestone.

Partners from the following countries are eligible for these rewards: Argentina, Australia, Belgium, Brazil, Canada, Colombia, the Czech Republic, France, Germany, India, Ireland, Israel, Italy, Japan, Kenya, Mexico, the Netherlands, New Zealand, the Philippines, Poland, Russia, Singapore, South Africa, South Korea, Spain, Sweden, the United Kingdom, and the United States.

To prevent any channel from gaming the system with falsely inflated subscribers count, we use a variety of signals to determine which channels qualify for rewards, including but not limited to subscribers, views and watch time.

Types of rewards

Qualified channels with over 100,000 subscribers will be recognized with a commemorative Silver Play Button plaque. Qualified channels with over 1 million subscribers will be recognized with a commemorative Gold Play Button plaque.

Redeem your reward

We’ll reach out to qualified channels, after which point you can upload your email address in the rewards redemption website. The redemption site is administered by a third party that helps us manage the logistics to fulfill all the rewards. To enter this third party site, you will need to use your Google account to sign in. Please note the rewards can take eight to twelve weeks for processing and shipping, depending on your location.