Set your default ad formats

Starting in November, we're simplifying the choices for ad formats that show before or after your video to improve creator revenue. In November, we’re removing the individual ad choices for pre-roll, post-roll, skippable, and non-skippable ads. Going forward, when you turn on ads for new long-form videos, we'll show your viewers pre-roll, post-roll, skippable, or non-skippable ads when appropriate. This change makes the recommended best practice to turn on all ad formats, the standard for everyone. Your choices for mid-roll ads are not changing. We will also retain your ad settings for existing long-form videos, unless you change the monetization settings.

You can set ad format defaults to apply consistently to each new long-form video upload. When you do, you don't have to change the settings every time you upload.

You can specify which types of advertisements YouTube displays by selecting the ad formats you want to allow. You can override this choice for specific videos. Learn more about how YouTube automatically determines how ad formats display.

We recommend allowing all ad formats on your videos to maximize your earnings. Different ad formats may yield different amounts of revenue and affect video viewership differently. We can't predict how changing your default ad settings might affect your audience/monetization, but you can use YouTube Analytics to track performance changes.

Set default ad formats

To specify the default set ads formats you want to allow for your channel:

  1. Sign in to YouTube Studio.
  2. From the left Menu, click Settings "".
  3. Select Upload defaults and then Monetization.
  4. In the “Types of ads” section, select the checkbox next to each type of ad format you want to allow for monetized videos that you upload. All formats are selected by default. Learn more about available ad formats.
  5. Click SAVE.

You can still change settings after you upload a video on the Content page. Learn how to edit uploaded video settings.

Override ad format defaults

To override the allowable ad formats for an individual video:

  1. Sign in to YouTube Studio.
  2. From the left Menu, select Content.
  3. Point to the video you’d like to update and select Monetization "".
  4. Select which ad formats to use for the video. Learn more about advertising formats.
  5. In the upper right, click SAVE.
You can also set the ad formats for multiple videos at once.
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