YouTube advertising formats

Note: You may have noticed some visual updates to your monetization settings. All current settings will remain the same. This would also be a good opportunity to opt into additional monetization options, if you haven’t already done so.

In an effort to simplify the monetization settings and better guide creators, like you, through the available options we have renamed and reorganized this section.

There are several types of ads that may appear next to your videos when you've enabled video monetization.

Ad format Placement Platform Specs
Display ads


Appears to the right of the feature video and above the video suggestions list. For larger players, this ad may appear below the player. Desktop 300x250 and 300x60

Overlay ads

(Formerly: in-video ads)

Semi-transparent overlay ads that appear on the lower 20% portion of your video. Desktop 480x70 (Flash) or text

Skippable video ads

(Formerly: TrueView in-stream ads)

Skippable video ads allow viewers to skip ads after 5 seconds, if they choose. Inserted before, during, or after the main video. Desktop, mobile devices, TV, and game consoles Plays in video player.

Non-skippable video ads and long, non-skippable video ads

(Formerly: non-skippable in-stream ads)

Non-skippable video ads must be watched before your video can be viewed.

Long non-skippable video ads may be up to 30 seconds long.

These ads can appear before, during, or after the main video.

Desktop and mobile devices

Plays in video player.

15 or 20 seconds in length, depending on regional standards.

Long, non-skippable ads can be up to 30 seconds in length.

Curious about running ads? Learn more about the different YouTube advertising formats available.