Audience retention report

To get an overall measure of how well your video keeps its audience, use the Audience retention report. Use the report to see:

  • Average view duration for all videos on your channel
  • Top videos or channels listed by watch time
  • Audience retention data for a specific video for different timeframes
  • Relative audience retention for a video compared to the YouTube average for similar videos

See your Audience retention report

Go directly to the Audience retention report or follow the steps below.

  1. Sign in to YouTube.
  2. In the top right, select your profile picture and then Creator Studio.
  3. On the left, select Analytics and then Audience retention.
  4. To see audience retention data for a specific video, click the name of the video. Then play the video to see how different parts are doing.
Tip: You can also check your analytics with the YouTube Studio app on your mobile device. Get started in the YouTube Creator Studio app Help Center.

Can't see your video in the report?

Make sure embedding is turned on for that video: Go to Info and settings and then Advanced settings and turn on Allow embedding under "Distribution options."

View by types of audience retention

Use the options above the graph to view Absolute audience retention or relative audience retention. Learn what each of the reports show by clicking below.

Absolute audience retention

Use this report to see what parts of the video are most popular. The absolute audience retention curve shows the number of views for every minute of the video as a percentage of the total number of views.

Tip: Pay close attention to the first 15 seconds of every video — that's when viewers are most likely to drop-off.

Relative audience retention

To see how your video compares to similar YouTube videos, use this report. Relative audience retention shows a video's ability to keep viewers compared to all YouTube videos of similar length.

When the graph is higher, it indicates how many more viewers kept watching your video for that timeframe compared to the same timeframe in other YouTube videos.


Note: The audience retention graph is based on world-wide data even if you've selected to see data for a specific location.

View audience retention by traffic type

You can view audience retention by organic traffic, traffic for paid skippable video ads, and traffic for paid display ads. You'll only see reporting for the type of traffic the video gets. For example, if you don't have paid ads, you won't see a graph for them.

Organic traffic

These views are the direct result of a viewer's intention. For example, traffic is considered organic if a viewer takes an action like searching for a video.

Paid traffic
  • Skippable video ads: Views for ads that are auto-played before a video and that viewers can skip after 5 seconds. This graph includes both ad views (when an ad is viewed until completion or more than 30 seconds) and ads that were skipped after 5 or more seconds. This data helps advertisers find viewer drop-off points during the entire playback.
  • Display ads: Views in which the viewer played the video from a display ad. These ads include ones that are shown in search results or on other video watch pages.

Learn more about video ad formats in Google Ads for video.

Note: Granular traffic graphs are only available for dates after September 25, 2013. If you're looking at an earlier timeframe, you see an "All" graph, which only shows organic views and skippable video ad views. In this graph, the "average view duration" and "average percentage viewed" data is only based on views. This graph doesn't include instances where viewers skipped the ad.

On mobile, the graph only shows organic traffic, regardless of whether the video was promoted.

Watch-time data is only based on views. It doesn't include watch time for ads that were skipped after 5 or more seconds.

Learn best practices for keeping your audience watching.
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