Audience Retention Report

You can use the Audience Retention Report to get an overall measure of how well your video keeps its audience. Use the report to see:

  • Average view duration for all videos on your channel
  • Top videos or channels listed by estimated minutes watched
  • Audience retention data for a specific video for different timeframes
  • Relative audience retention for a video compared to the YouTube average for similar videos

View your Audience Retention Report

On a computer
  1. Log in to your YouTube account.
  2. In the top right, select your account > Creator Studio.
  3. On the left, select Analytics > Audience retention.
  4. To see audience retention data for a specific video, click the name of the video. Then play the video to see how different parts are doing.
On a mobile device
  1. Open the YouTube Creator Studio app.
  2. In the top left, tap menu icon .
  3. Tap Videos.
  4. Choose a video and scroll down to the "Audience retention" section.
  5. To change the time period, tap on Audience retention and choose a timeframe.

Can't see your video in the report?

Make sure embedding is turned on for that video: Go to Info and settings > Advanced settings and turn on Allow embedding under "Distribution options."

View by types of audience retention

Use the options above the graph to view Absolute audience retention or relative audience retention. Learn what each of the reports show by clicking below.

Absolute audience retention

Use this report to see what parts of the video are most popular. Absolute audience retention shows the number of views for every moment of a video as a percentage of the total number of video views.

Tip: Pay close attention to the first 15 seconds of every video — that's when viewers are most likely to drop-off.

Relative audience retention

Use this report to see how your video compares to similar YouTube videos. Relative audience retention shows a video's ability to keep viewers compared to all YouTube videos of similar length.

When the graph is higher, it indicates how many more viewers kept watching your video for that timeframe compared to the same timeframe in other YouTube videos.

Note: The audience retention graph is based on world-wide data even if you've selected to see data for a specific location.

View audience retention by traffic type

You can view audience retention by organic traffic, traffic for paid skippable video ads, and traffic for paid display ads. You'll only see reporting for the type of traffic the video gets, so if you don't have paid ads, for example, you won't see a report for them.

Organic traffic

These are views that are the direct result of user intention. For example, traffic is considered organic if a viewer takes an action like searching for a video, clicking on a suggested video, or browsing a channel.

Paid traffic
  • Skippable video ad: Views for ads that are auto-played before a video and that viewers can skip after five seconds. This graph includes both ad views (when an ad is viewed until completion or more than 30 seconds) and ads that were skipped after five or more seconds. This data helps advertisers determine viewers' drop-off points during the entire playback.
  • Display ads: Views in which the user played the video from a display ad, including ads shown in search results or on other video watch pages.

Learn more about video ad formats in AdWords for video.

Note: Granular traffic graphs are only available for dates after September 25, 2013. If you're looking at an earlier timeframe, you see an "All" graph, which only shows organic views and skippable video ad views. In this graph, the "average view duration" and "average percentage viewed" data is only based on views (and doesn't include instances where viewers skipped the ad).

Want to know how effectively you're retaining your audience? Learn more about the Audience retention report in the Creator Academy.

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