The Audience tab in YouTube Analytics gives you an overview of who's watching your YouTube videos, as well as insights on their demographics. It provides a quick snapshot of key metrics like returning viewers, unique viewers and subscribers.
View your Audience reports
- Sign in to YouTube Studio.
- From the left menu, select Analytics
.
- From the top menu, select Audience.
.Audience reports
Videos growing your audience
This report shows the number of new viewers and new viewers that are returning to your channel. You can use it to understand what attracts the most new viewers.
When your viewers are on YouTube
This report shows you when your viewers were online across YouTube in the past 28 days. You can use it to help build your community, understand when to schedule a Premiere or to plan your next live stream.
Subscriber bell notifications
This report tells you what percentage of your subscribers get bell notifications from your channel. Learn more about subscriber notifications.
Watch time from subscribers
This report tells you what percentage of your watch time comes from subscribers and viewers who aren't subscribed.
Age and gender
This report shows you which age ranges are adding most to your watch time and the gender distribution of your audience.
Channels that your audience watches
This report shows you what other channels your viewers consistently watched outside your channel over the past 28 days. You can use it to find out what channels your viewers are interested in and for collaboration opportunities.
What your audience watches
This report shows you what other videos, Shorts, live streams and podcasts your viewers have watched outside your channel over the past seven days. You can use it to find topics for new videos and titles. You can also use the info for thumbnail ideas and collaboration opportunities. If you have an Official Artist Channel, you won't see videos where you're the primary artist, even if the video is outside your Official Artist Channel.
Formats that your viewers watch on YouTube
This report shows you what other types of formats people have watched in the past 28 days. The formats could either be videos, Shorts or live streams. You can use this to see what formats people are watching the most to adapt your content to that format.
Top geographies
This report shows you which geographies have the most watch time for your channel.
Top subtitle/CC languages
This report shows your channel's audience by subtitled language.
Metrics to know
| Returning viewers | The number of viewers who already watched your channel and returned to watch in the selected time period. |
| New viewers | The number of viewers that watched your channel for the first time in the selected time period. Viewers who watch from a private browser, deleted their watch history or haven't watched your channel in over a year are considered new viewers. |
| Unique viewers | Estimated number of viewers that watched your content within the selected date range. |
| Subscribers | The number of viewers who have subscribed to your channel. |
| Watch time (hours) | The amount of time that viewers have watched your video for. |
| Views | The number of legitimate views for your channels or videos. |