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Subscribers report

The Subscribers report shows how you’ve gained and lost subscribers across different content, locations and dates. Subscribers are viewers who tend to be more engaged with your content and watch your videos on a regular basis.

The number of subscribers that you see in YouTube Analytics may be different than the subscriber count on your YouTube channel. The number in YouTube Analytics is delayed by approximately 48 hours. This is because we want to make sure the numbers are 100% accurate, so we perform additional verification and spam reviews.

You can use the Subscribers report to understand:

  • Your effectiveness at building a base of subscribers
  • What videos drove subscriptions or caused people to unsubscribe
  • Where your content is popular

See your Subscribers report

Creator Studio Classic

  1. Log in to your Google account.
  2. In the top right, select your account > Creator Studio.
  3. In the left menu, click Analytics > Subscribers.
  4. Above the chart or map, select Subscribers, Subscribers gained, or Subscribers lost for a date range.

YouTube Studio Beta

  1. Sign in to YouTube Studio Beta with your whitelisted channel.
  2. In the left menu, click Analytics.
  3. Click the Overview tab to see 2 subscriber info cards:
    • Subscribers: This shows how many subscribers you have right now.
    • Subscriber change: This shows the change in subscribers compared with the previous period. Over time, this can help you understand what causes viewers to subscribe or unsubscribe to your channel.
  4. Click on the cards to get a deeper dive.
Learn more about YouTube Studio Beta, the new home for everything creators care about.


More questions about subscribers? Read our Q&A on YouTube subscribers
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