Views report

The Views report contains data about views and estimated minutes watched for the content, geography and date range specified in the data filter. Analytics views data is updated once a day, which means that the numbers displayed in these reports may differ from the public values displayed on the video page, channel page, Video Manager, or other sources.

The aggregate data includes views and estimated minutes watched from, the embedded player, and mobile YouTube applications. No personally identifiable information is collected or shared.

To access the Views report, click the Views section on the left hand menu in YouTube Analytics.

Views report


The views section shows the number of views for your top 200 channels or videos. Note that just active views will be counted and that it won’t include views from videos set to autoplay.

This data is available from January 1st, 2013. For earlier time frames you’ll still see data for the top 10 items.

If your public video viewcount is frozen at 301+, and the value is different than the count displayed in YouTube Analytics, this may be the result of our viewcount validation process. Check this article to find more information about why viewcount freezes.

You can also compare the number of views to the number of individual people that viewed this content through the Unique Cookies metric. This metric counts the number of browser cookies for a given video or channel. Note that, if a viewer clears their cookies, uses more than one device, or uses more than one browser to watch your video or channel, they will be counted more than once.

Estimated minutes watched

This shows the estimated amount of time that a viewer has watched a video. This way you have a better sense of what content viewers actually watch, over those that they click on and then abandon. Learn more about why YouTube uses watch time as a metric.