Affiliate partnerships boost is a monetization feature that helps you increase the reach of your shoppable content.
By opting in, you give YouTube Shopping sellers and brands that you’ve tagged permission to use your videos in their ads. This allows you to reach new audiences and earn more affiliate commissions through these sellers and brands.
Understand affiliate partnerships boost
When you participate in affiliate partnerships boost, sellers and brands can find your shoppable videos and use them for their campaigns.
You earn commissions on the total value of qualifying purchases driven by these ads. For more information, you can review the YouTube Shopping Affiliate Boost Terms of Service by going to YouTube Studio Settings
Agreements tab.
Eligibility & requirements
To participate in affiliate partnerships boost, you must meet these criteria:
- Your channel is in the YouTube Partner Program.
- Your channel is not a music channel or an Official Artist Channel.
- Your channel audience is not set as Made for Kids.
- You must not have "Video Ad Control" (VAC) enabled
- You are already enrolled in the YouTube Shopping affiliate program.
- Note: You must sign the affiliate contract, not your Content Owner.
This feature is currently only available to a small group of creators and not available globally.
Join affiliate partnerships boost
- Sign in to YouTube Studio.
- In the left menu, select Earn.
- Find the Shopping tab.
- Select Affiliate boost.
- Review and sign the YouTube Shopping Affiliate Boost Terms of Service.
Once you sign the YouTube Shopping Affiliate Boost Terms of Service, your videos with tagged products will be eligible for sellers and brands to find and use in their advertising campaigns.
Manage your boosted content
We notify you by email whenever an advertiser selects one of your videos for an ad campaign. You can find details about which advertiser is boosting your content and the specific video they are using in that email.
Find performance data
You can track how boosted ads impact your growth:
- Sign in to YouTube Studio on a computer.
- Select Analytics
Advanced Mode.
- Select the Organic vs. Paid dimension to see how brand advertising is contributing to your overall reach and earnings.
Opt out of affiliate partnerships boost
If you no longer want a specific video to be used in an ad campaign, you can always opt out:
- Sign in to YouTube Studio on a computer.
- Go to the specific video.
- Remove the product tags for that advertiser from the video.
Once you remove product tags, your video will be opted out of affiliate partnerships boost.
Use best practices for boosted content
To make content that sellers and brands are likely to boost, find authentic ways to feature products in high-quality videos.
Sellers and brands usually prefer content that:
- Prioritizes authenticity: Authentic, creator-made content tends to perform better than traditional ads.
- Focuses on the product or advertiser: Introduce the product or advertiser in the first five seconds, and get clear product displays in high-quality videos.
- Mention the advertiser’s brand while you’re on-screen instead of in a voice-over for the most impact.
- Uses a single advertiser: Tag products sold by only one advertiser.
- Provides a strong hook: Add a compelling hook within the first 30 seconds.
- Aligns with promotions: Feature products or sellers and brands that have active promotional offers.
- Follow "advertiser-friendly" best practices: Use clean language and do not use music, as sellers and brands may not have rights to the music.
- Add a clear call to action: Be specific when you say what the audience should do. For example, you can say “visit this site,” “sign up,” or “buy now.”
- Use high contrast text: Add text overlays that are easy to read even on small screens when highlighting key product features or call to actions.