You may include paid product placements, endorsements, sponsorships, or other content that requires disclosure to viewers in your videos.
If you choose to include any of the above, you have to let us know by selecting the paid promotion box in your video details. See instructions below.
All paid promotions need to follow our Ad Policies. You and the brands you work with are responsible for understanding and complying with their local and legal obligations to disclose Paid Promotion in their content. Some of these obligations include when and how to disclose, and to whom to disclose.
Paid product placements are pieces of content that are created for a third party in exchange for compensation, or where that third party's brand, message, or product is integrated directly into the content.
Endorsements are pieces of content created for an advertiser or marketer that contain a message that people are likely to believe reflects the opinions, beliefs, or experiences of the content creator or endorser.
Sponsorships are pieces of content that have been financed in whole or in part by a third party. Sponsorships generally promote the brand, message or product of the third party without integrating the brand, message, or product directly into the content.
- On a computer, sign in to YouTube Studio.
- From the left menu, select Content.
- Click the video you’d like to edit.
- Select More options.
- Check the box next to “My video contains paid promotion like a product placement, sponsorship, or endorsement.”
For info on why you need to tell YouTube, go to the "What happens when I check the 'This video contains paid promotion such as paid product placement, sponsorships or endorsement?' section.
Sometimes, to protect the value we offer advertisers, we may replace an ad that conflicts with your brand partner’s ad with a different ad on videos with paid promotions.
For example, if you upload a video with brand mentions and product placements for Company A, then it wouldn’t make sense to sell ad space around that video to Company B.
When your content does include paid promotion, some jurisdictions and brand partners require that you tell viewers about any commercial relationship that might have influenced or added to your content. It's your responsibility to check and comply with laws and regulations around paid promotion content that apply to you. See more resources below.
Yes. Whenever you mark your video as containing paid promotions, we automatically show viewers a disclosure message for 20 seconds at the beginning of the video. This disclosure message will tell the viewer that it contains paid promotions.
Note that different jurisdictions have various requirements for creators and brands involved in paid promotion that may require you to do more, so be sure to check and follow applicable laws.
If you have an advertiser interested in serving ads specifically against your content, work with your partner manager to make this happen. See more info on our policies around third party embedded sponsorships.
This policy doesn’t apply to videos created by or for brands and uploaded to the brand's YouTube channel.
- Title cards: 5 seconds or less and static. If they’re placed at the beginning of the video (0:01s), the card must be co-branded with the creator's name/logo.
- End cards: Placed within the last 30 seconds of the video and must be static.