Add paid product placements, sponsorships & endorsements

Note: This article was updated in August 2020 to include that all videos that are marked as containing paid promotions will show a disclosure message from September 2020.

You may include paid product placements, endorsements, sponsorships, or other content that requires disclosure to viewers in your videos. 

If you choose to include any of the above, you have to let us know by selecting the paid promotion box in your video details. See instructions below.

All paid promotions need to follow our Ad Policies. You and the brands you work with are responsible for understanding and complying with their local and legal obligations to disclose Paid Promotion in their content. Some of these obligations include when and how to disclose, and to whom to disclose.

What has changed?
All videos that are marked as containing paid promotions will show a disclosure message stating that the video contains paid promotions. 
What do we mean when we talk about paid product placements, sponsorships & endorsements?

Paid product placements are pieces of content that are created for a third party in exchange for compensation, or where that third party's brand, message, or product is integrated directly into the content.

Endorsements are pieces of content created for an advertiser or marketer that contain a message that people are likely to believe reflects the opinions, beliefs, or experiences of the content creator or endorser.

Sponsorships are  pieces of content that have been financed in whole or in part by a third party. Sponsorships generally promote the brand, message or product of the third party without integrating the brand, message, or product directly into the content.

Note that laws that apply to you may define paid promotions differently. Creators and brands are responsible for understanding and fully following legal obligations to disclose paid promotion in their content according to their jurisdiction. Legal obligations might include when and how to disclose and to whom to disclose.
Do I need to tell YouTube if a video has a paid product placement, endorsement, or other commercial relationship?
If your content has a paid product placement, endorsement, or other commercial relationship, you need to tell YouTube so that we can facilitate disclosures to users. Note that you may have more obligations depending on the laws in your jurisdiction. If you don’t follow those obligations, we may take action against your content or account. To tell YouTube:
  1. On a computer, sign in to YouTube Studio.
  2. From the left section, select Videos.
  3. Click the video you’d like to edit.
  4. Select More options
  5. Check the box next to “My video contains paid promotion like a product placement, sponsorship, or endorsement.”
  6. Select SAVE.

For info on why you need to tell YouTube, go to the "What happens when I check the 'This video contains paid promotion such as paid product placement, sponsorships or endorsement?' section.

What happens when I check the "This video contains paid promotion such as paid product placement, sponsorships or endorsement" box?
When you check the "video contains paid promotion" box under the "Content declaration" section in your Advanced Settings, you’re helping us maintain a great viewer experience.
We will still run ads against these videos. When you notify us that a video includes paid promotion, we may replace an ad that conflicts with your brand partner with an alternative ad. Additionally, when you notify us, we will remove your video from the YouTube Kids app in line with our existing policies.
Will YouTube still run ads against these videos?
Yes, YouTube will still run ads against these videos.
 
Sometimes, to protect the value we offer advertisers, we may replace an ad that conflicts with your brand partner’s ad with a different ad on videos with paid promotions.
 
For example, if you upload a video with brand mentions and product placements for Company A, then it wouldn’t make sense to sell ad space around that video to Company B.
Do I need to tell anyone else about any commercial relationship connected to my video?
You may need to. Different jurisdictions have various requirements for creators and brands involved in paid promotion. 
 
When your content does include paid promotion, some jurisdictions and brand partners require that you tell viewers about any commercial relationship that might have influenced or added to your content. It's your responsibility to check and comply with laws and regulations around paid promotion content that apply to you. See more resources below.
Is there a feature that can help me inform viewers about Paid Promotion in my videos?

Yes. Whenever you mark your video as containing paid promotions, we automatically show viewers a disclosure message for 20 seconds at the beginning of the video. This disclosure message will tell the viewer that it contains paid promotions. 

Note that different jurisdictions have various requirements for creators and brands involved in paid promotion that may require you to do more, so be sure to check and follow applicable laws. 

Does this mean I can burn video ads (pre-rolls, mid rolls, and post rolls) into my videos?
No. YouTube's Ads Policy doesn’t let you to burn or embed advertiser-created and supplied video ads or other commercial breaks into your content where YouTube offers similar ad formats. 
 
If you have an advertiser interested in serving ads specifically against your content, work with your partner manager to make this happen. See more info on our policies around third party embedded sponsorships.
 
This policy doesn’t apply to videos created by or for brands and uploaded to the brand's YouTube channel. 
Can I use a title card before/after the video with the marketer's or sponsor's brand name & product info?
Yes. We allow static title cards and end cards where there’s a paid promotion. These title cards and end cards can include graphics and the sponsor or marketer's logo and product branding.
  • Title cards: 5 seconds or less and static. If they’re placed at the beginning of the video (0:01s), the card must be co-branded with the creator's name/logo.
  • End cards: Placed within the last 30 seconds of the video and must be static. 
More resources
For further info, we recommend that you regularly refer to your local legal resources, such as the Federal Trade Commission (FTC) in the United States, Committee of Advertising Practice (CAP) in the United Kingdom, the Directorate General for Competition, Consumer Affairs and Fraud Prevention (DGCCRF) in France, or the media authorities Medienanstalten in Germany.
The information presented in this Help Center article is not legal advice. We provide it for informational purposes so you may wish to check with your own legal representatives.
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