About Call-to-Action overlays


About Call-to-Action overlays

If you have an AdWords for video TrueView ad, you can now create overlays for video plays across YouTube (whether the video play is triggered by a video ad or not). The overlay will appear as soon as the video begins to play and can be closed by the user. You can use the overlay to share more information about the content of your video or to raise interest in your channel, other videos, or additional websites. When users click on the overlay, they are directed to your external website as specified in the overlay's destination URL.

There is no additional charge for this feature.

CTAs currently remain on the video for as long as the video owner chooses, even if the video is no longer being promoted.


Advertising policies for Call-to-Action overlays

Call-to-Action overlays are provided for YouTube TrueView video ads via the Google AdWords program. To use this feature, all ad text must adhere to the Google AdWords Advertising Policies.


Creating a Call-to-Action overlay

Only one overlay may appear per video at a time; if you change the overlay the original overlay information will be replaced. To create or edit a Call-to-Action overlay for your existing ad campaign, follow these steps:

  1. Sign in to your account at: http://www.youtube.com
  2. Click Account at the top of your dashboard.
  3. Click Uploaded Videos under My Videos.
  4. Click Edit next to any video.
  5. Fill in all required fields under Call-to-Action Overlay.
  6. When you're done making all changes to your video, click Save Changes.

Call to Action overlays are subject to review for adherence to Google AdWords Advertising Policies. There may be a short delay while your overlay is being reviewed.

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