YouTube Shopping affiliate program overview & eligibility

YouTube Shopping Affiliate Program 🛍️

The YouTube Shopping affiliate program gives you a way to earn money on YouTube while helping your audience find products they love. Through this program, you can:

• Help your fans shop: When you tag products in your content, fans can quickly scan for helpful information like pricing and keep watching your video while they checkout on the retailer’s site.
• Get more from your YouTube business: The affiliate program helps get your great shopping content in front of more brands and viewers across YouTube -- increasing your overall earnings potential with YouTube. You’ll also earn a competitive commission when fans buy.
• Spend more time creating: Since you can tag products, get insights, and review earnings in YouTube Studio, you can spend more time creating content people love and less time managing links.

Note: This program is currently available for eligible US creators. If you would like to express interest in joining early or recommend specific brands, please fill out this form. Filling out the form does not guarantee an invitation.

YouTube Shopping Affiliate Program

Eligibility requirements

To be invited to the program, you must meet these minimum eligibility requirements:

• Your channel is in the YouTube Partner Program
• Your channel must have more than 15,000 subscribers
• You are based in the United States
• Your channel is not a music channel, an Official Artist Channel, or associated with music partners. Music partners may include music labels, distributors, publishers, or VEVO.
• Your channel audience isn’t set as Made for Kids, and your channel doesn’t have a significant number of videos set as made for kids
• Your channel doesn’t have any active Community Guideline strikes

How to join

Once you have qualified to join the program, you can sign up in YouTube Studio.

1. Open the YouTube Studio .
2. From the bottom menu, tap Earn.
3. If you're eligible, a section for the affiliate program should be present. Select Get started.
4. At the bottom of the screen, click Turn On.
5. Review and accept the YouTube Shopping Affiliate Program Terms of Service.

You’re in! You can start tagging products in your content. Be sure to follow the tagging guidelines.

Affiliate sellers and offers

Once you’re part of the program, you can tag from the growing list of participating sellers and view their commission percentages. You can get in on the action by requesting free product samples, viewing products that are on sale, and receiving higher commissions from sellers. Learn how to tag products in your content. 

1. Open the YouTube Studio .

2. From the left menu, click Earn Shopping  Explore affiliate offers. 

3. Under “Get in on the action,” you can click Commission, Promotions, or Samples. 

• Note: You click a seller for more details. You can also sort the sellers alphabetically or by highest commission

Affiliate sellers lists

Once you’re a part of the program, you can start tagging products from our growing list of sellers including:

List of affiliate sellers

Abercrombie & Fitch adidas Adorama Alice + Olivia AndaSeat Anine Bing Anthropologie Ariat Atoms Benefit Cosmetics LLC Bergdorf Goodman (Neiman Marcus) BK Beauty Blogilates (POPFLEX) Bloomingdale's Bluemercury, Inc. Champs Sports ColourPop Credo Beauty Crocs US DreamCloud e.l.f. cosmetics Fanatics (Global) Fenty Beauty

Foot Locker Foreo FragranceNet.com Free People GameStop GNC Google Store NA Guitar Center HexClad Hollister Home Depot HSN iHerb Jomashop Kids Foot Locker KVD Vegan Beauty L.L. Bean Laura Geller LEGO Lenovo LG Electronics LOFT Logitech

Logitech G Logitech G - US & Canada Lowe's Macy's Made In Cookware Manny Mua (Lunar Beauty) MCM Products USA, Inc. Necessaire Neiman Marcus Newegg Marketplace Nordstrom Nordstrom Rack NuFace Ole Henriksen Pottery Barn Pottery Barn Kids QVC Rare Beauty REVOLVE Rhode Skin Saks Fifth Avenue Saks OFF 5TH Samsonite

Samsung Sennheiser Sephora Sigma Beauty Spanx Stanley StockX T3 Micro Tackle Direct Target The Container Store UGG Ulta Urban Outfitters Verishop Versed Skin Walmart Wayfair West Elm Williams-Sonoma WWE Shop yoox.com & Other Stories

Note:

• This is not the complete list of sellers. You can find the complete list of affiliate sellers in YouTube Studio.
• If you are a brand or retailer interested in joining this program, please fill out this brand/retailer interest form. Filling out the form does not guarantee an invitation.

Understand your earnings

Every participating brand and retailer will set their commission rates and attribution window for each product. Commission percentages will be displayed by each product offer. The percentage displayed is what will be paid. Once a viewer clicks on your tagged product and makes a purchase, you’ll earn commissions. You can use YouTube Analytics to check your YouTube revenue.

Note: Commissions earned will be paid through AdSense for YouTube within 60 to 120 days after purchase to account for customer returns. If a customer returns the product, commissions will be reversed.

Paid product placements, sponsorships & endorsements

If you include paid product placements, endorsements, sponsorships, or other content that requires disclosure to viewers in your videos, you need to follow YouTube’s paid product placement policies. Please refer to this article for more information.

Troubleshooting sign-up issues

Here are common approaches to resolve errors you may encounter when signing up:

• Your channel may not be eligible. Review the eligibility criteria above to confirm whether your channel meets the requirements.
• If your channel is managed by a content owner, you must have the content owner accept the agreement on your behalf.
• You may be signed into the wrong YouTube Channel. Switch to the channel you believe to be eligible and try again.

Note: After confirming your issue does not fall into one of the scenarios above, contact Creator Support for further assistance.

Best practices and resources

To get the most out of the affiliate program from day one, we recommend:

• Feature sales & promos from popular brands: Check if the product that you want to feature is available for commission and plan your content around sales & promos most relevant to you. 
• Tag relevant products and use a CTA to drive sales: Tag your content with products featured within your video or Short and use a call to action to let your audience know they can shop.
  • Use the Bulk Tagging feature to tag products across videos: In the Earn section of YouTube Studio, go to the Shopping tab  Tag Products   Review the videos with suggested products to tag that were found in the video's description.
    • To tag certain products, click the product image  click TAG next to the relevant products or TAG ALL for all products.
    • To tag products for one or more videos, select the relevant videos or select all videos  TAG.
• Get inspiration from brands and creators: Check out affiliate content from YouTube creators for content inspiration.

Creator Starter Pack

A starter pack filled with resources like set up tips, best practices and fun stickers to add to your content.

Affiliate creator playlist

Get inspiration here from other creators by checking out their affiliate content on YouTube!

YouTube Shopping affiliate performance bonus

Note: The YouTube Shopping affiliate performance bonus ended in 2023.

The YouTube Shopping affiliate performance bonus gives eligible creators an exclusive opportunity to boost earnings by tagging products in your content. You may earn a bonus based on the total sales of your tagged products between the dates of October 27–November 30 and December 1–December 31, 2023. This bonus doesn’t replace other ongoing brand and retailer incentives and is in addition to commissions earned on sales driven.

Eligible creators must meet the following sales tiers to earn one bonus per month (amounts in USD):

• $30 bonus for driving $300 in total product sales
• $120 bonus for driving $1,000 in total product sales
• $750 bonus for driving $5,000 in total product sales
• $3,000 bonus for driving $15,000+ in total product sales

The earned bonus payment will be calculated based on your total sales, minus the value of any returns made within the 45 days after the bonus period ends. Your earned bonus payment will show up in your AdSense for YouTube account within 120 days of the program ending each month.

Note: The YouTube Shopping affiliate performance bonus is governed by the YouTube Affiliate Program Terms of Service. Google may terminate the YouTube Shopping affiliate performance bonus at any time with notice. Google reserves the right to deny payment for reasons including transactions generated through deceptive, abusive, fraudulent or other invalid means as determined by Google.