Ads on embedded videos

We've simplified the choices for ad formats that are shown before or after your video to improve creator revenue. We've removed the individual ad choices for pre-roll, post-roll, skippable and non-skippable ads. Now, when you turn on ads for new long-form videos, we show your viewers pre-roll, post-roll, skippable or non-skippable ads when appropriate. This change makes the recommended best practice to turn on all ad formats the standard for everyone. Your choices for mid-roll ads haven't changed. We've also retained your ad choices for existing long-form videos, unless you change the monetisation settings.

Embedded videos may show skippable or non-skippable in-stream ads. Any website or mobile app that embeds videos, including your own website or app, may generate revenue for you. Learn more about YouTube ad formats.

Turn ads on or off on embedded videos

When you turn on ads for your channel, you can share in revenue from ads being served within the YouTube video player embedded on other websites or applications. Note that embedded videos will honour the same ad-enablement settings as videos on

If you've associated your YouTube and AdSense for YouTube accounts and have allowed embedding videos, you'll automatically be opted into showing ads. Note that embedded videos will honour the same ad-enablement settings as videos on

If you don't want to show ads on your embedded videos, there's no way to turn off ads directly on embedded videos only. You may turn off embedding altogether.

Requirements for ads on embedded videos

Ads appear on brand safe sites: YouTube works diligently so that our advertisers' brands appear on sites that reflect our respective core values. Our systems closely evaluate websites and their content against various factors when finding out whether to turn on In-stream ads on YouTube embeds. These factors include a strict set of guidelines on content like adult imagery, violence, inappropriate and hateful language, and sites that promote infringement.

Player details: The video player must appear large enough to promote a positive user experience. We recommend a 200x200 pixel or larger player. Also, videos should be embedded using the standard click-to-play embed and not a scripted play.

Revenue sharing for embedded videos

Only YouTube and the video owner will earn revenue from ads on embedded videos. The owner of the site where the video is embedded will not earn a share.

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