Qualify for Content ID

Content ID eligibility is based on various criteria. These criteria include whether the copyright owner's content can be claimed through Content ID and their demonstrated need. Copyright owners have to give evidence of the copyrighted content for which they control exclusive rights.

Content ID will match your reference content against every upload to YouTube. Copyright owners must have the exclusive rights to the material that's evaluated. Common examples of items that may not be exclusive to individuals include:

  • ​mash-ups, 'best ofs', compilations and remixes of other works
  • video game play, software visuals, trailers
  • unlicensed music and video
  • music or video that was licensed, but without exclusivity
  • recordings of performances (including concerts, events, speeches, shows)

If a copyright owner is approved for Content ID, they'll have to complete an agreement. This agreement will explicitly state that only content with exclusive rights can be used for reference. Also, they'll need to give the geographic locations of exclusive ownership, if not worldwide.

In addition to Content ID, we offer other copyright management tools that might better suit a copyright owner's needs.

These other tools include:

  • The copyright complaint webform
  • The Content Verification Programme (CVP)
  • The Copyright Match Tool

More information about these options may be found here.

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