Advertiser live streaming

YouTube is excited to stream live content with some of our most valued partners, but our partners must be held accountable. Below you’ll find our best practices surrounding live stream content on our site. We expect that you’ll make a good faith effort to comply with these guidelines:

  • The advertiser, promoter, or production company is responsible for securing and making sure they have all necessary rights to legally broadcast the live stream on YouTube. These rights include but are not limited to:
    • Public performance
    • Music licensing
    • Other publicity rights
  • There’s a 30-second animation limit for live streams running in a homepage masthead. The viewer can click the ad to view the whole live stream with an expanded masthead, or click through to a brand channel or external site. The YouTube Policy Team must approve any exceptions to the 30-second rule.
  • The audio in a live stream happening in a masthead needs to be user-initiated.
  • Content in the live stream must adhere to our Community Guidelines.
  • The promoter or producer must make a good faith effort to monitor the live stream under our Community Guidelines.

If any of the above might happen on your stream, we may need to conduct a policy review on your stream before approving it.

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