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Mimicking YouTube site elements

Ads can not mimic YouTube site elements in any way, shape or form. This includes, but is not limited to:

  • Ads should not look or attempt to look like part of the YouTube homepage site experience;
  • Ads should not deliver or appear to deliver messages that are intended to look like they originate from YouTube;
  • Instream video ads, including TrueView, should not mimic the Skip button;
  • Any YouTube video thumbs in an ad need to provide users the opportunity to click and watch a video, either within the masthead or on the YouTube watch page. For example, a few seconds of animation of thumbs being destroyed does not provide users an opportunity to click and watch the videos. Additionally, any meta data associated with video thumbs must be accurate.
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