Geo-aware ads or features

Geo-aware ads or features are those that use a viewer's IP location to localize the ad's geographic content in a way that's visible to the viewer (the ad usually includes a local maps component). When the targeting is more specific than the city level, the Geo-aware ads should include an "About this ad" link in the creative or in a landing page that explains how the geo-targeting works as well as a link to their privacy policy within the gadget or ad.

An example disclaimer includes:

"This is a new ad from Company X. You may have noticed that it shows the closest Company X store to your current geographical location--your IP address is used to approximate your location to the city level and no address information is shared with Company X."

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