Search
Clear search
Close search
Google apps
Main menu

Geo-aware ads or features

Geo-aware ads or features are those that use a viewer's IP location to localize the ad's geographic content in a way that's visible to the viewer (the ad usually includes a local maps component). When the targeting is more specific than the city level, the Geo-aware ads should include an "About this ad" link in the creative or in a landing page that explains how the geo-targeting works as well as a link to their privacy policy within the gadget or ad.

An example disclaimer includes:

"This is a new ad from Company X. You may have noticed that it shows the closest Company X store to your current geographical location--your IP address is used to approximate your location to the city level and no address information is shared with Company X."

Was this article helpful?
How can we improve it?