User-generated content in ads

In order to include user-generated content in an ad, such as videos uploaded by YouTube users, the advertiser must obtain explicit permission from the owner of that content. This applies to all ad formats except for homepage mastheads, where user-generated content is prohibited even if permission has been given by the user. Advertisers can feature user videos in their brand channel through existing channel functions, such as creating Playlists of the videos or adding them as Favorites.

Some limited use of third-party social media APIs or features is permitted when approved by YouTube. Learn more

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