Creators in the YouTube Partner Program can start sharing ads revenue from Shorts in February 2023. Shorts views are already counting towards new program eligibility requirements for creators not in YPP. Learn more!

Unbranded ads or brand channels

YouTube requires that all ads running on or through the site are clearly branded with the advertiser or product's name or logo. This rule includes Homepage Ads, Channels, display ads and TrueView ads.

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