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Send-to-phone ads

Send-to-phone ads have a field that allows viewers to send themselves information about the ad through SMS. This is different from tell-a-friend where the ad encourages the viewer to share the ad with a friend.

  • Ads can only use text messages to send messages to the users themselves.
  • The ad text must say: "send to yourself" and may not say "send to a friend."
  • The text message cannot include user-contributed content.
  • All phone numbers must be deleted after sending to the phone and can only be used for the purposes of limiting the number of messages sent. Advertisers may not store or log this information in any way.
  • The ad must include a notice of one-time use in the ad, e.g. "Your phone number is only used for the purpose of this feature" or the advertiser landing page must contain a link to a privacy policy that identifies and outlines the particular service they are using (such as tell-a-friend or data capture services), and the collection and use of data related to these services.
  • The limit to the number of allowable messages sent is one referral text message to any one phone number per creative.
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