Tell-a-Friend

Users can send a referral email or voicemail through the ad unit to a chosen recipient for viral campaigns. All such ads must meet the following criteria:

  • Email addresses and phone numbers may not be used for any other purpose except to share the ad.
  • The ad must include notice of one-time use in ad, e.g. "Your email address is only used for the purpose of this feature," or the advertiser landing page must contain a link to a privacy policy that identifies and outlines the particular service they are using (such as tell-a-friend or data capture services), and the collection and use of data related to these services.
  • The ad must include both a 'To' and a 'From' field for the user to populate.
  • The tell-a-friend feature may not be used in an ad that provides an incentive for sharing the ad with a friend (e.g. coupon, movie tickets, cash).
  • The ad backend must include a cap on the number of referrals that can be sent to one particular email address or phone number from a particular ad. This cap is per campaign.

Additionally, for tell-a-friend email:

  • Email messages must contain a link to, or information about, the ad and/or product/service promoted.
  • Email messages must clearly identify both the advertiser and the user who sent the ad (e.g. a "To" and "From" field; should say 'John Doe, Jane Doe has sent you a message").
  • Email messages must include advertiser's postal address.
  • All messages that are sent through advertiser's backend must include an easy-to-understand opt-out method for the receiver of the email that complies with CAN-SPAM regulations.
  • The limit to the number of allowable messages sent is three referral emails per ad to any one email address.

Additionally, for offline message service:

  • Users can send a voice mail to a chosen recipient using an IVR provider.
  • Voice mail must clearly identify both the advertiser and the user who sent the ad.
  • The limit to the number of allowable messages sent is one referral voicemail per ad to any one phone number.