Tips to understand your Shorts performance
Learn about how well your Shorts are doing. In YouTube Studio Analytics, go to the Content tab. Here you will see a "Shorts" chip where you will find data on things like views, comments, remixes, and other metrics.
Content Tab in Analytics (Sort by Videos, Shorts, Live or Posts)
Key metrics for Shorts
2 New Performance Metrics for Shorts! 📊🤳
Views |
Likes |
| Definition: How many times your Shorts were viewed. This is compared to your Shorts' typical performance. | Definition: Change in total likes is the difference between the likes and dislikes on your Shorts. |
| Insight: Over time, this metric can help you to spot high-performing Shorts, anticipate seasonal changes and figure out when to upload new Shorts. | Insight: Over time, you can identify patterns in your audience’s changing preferences. |
Subscribers |
Shown in feed |
| Definition: Change in subscribers compared to your typical performance. | Definition: The number of times that your Shorts showed in the Shorts Feed. |
| Insight: Over time, this metric can help you to understand what types of shorts lead viewers to subscribe to or unsubscribe from your channel. | Insight: Over time, this metric can help you to understand how your Shorts are performing to optimize your content. |
How many chose to view |
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| Definition: Highlights the percentage of times that viewers viewed your Shorts versus swiped away. | |
How viewers find your Shorts
This report highlights where audiences are finding your content.
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Overall |
External sites and apps |
| Of all sources, this lists the most popular. This includes places both external to and within YouTube. | From outside YouTube, audiences may be finding you from internet searches, embeds in other sites and so on. Think about your presence on these external sites. Sharing your videos on your other social media platforms can bring viewers back to YouTube. |
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YouTube search terms |
Suggested videos |
| This lists all of the popular terms and words that audiences used to find your content. This glimpse into the most commonly searched topics or words can help you to consider content ideas. | Traffic from suggestions that appear next to or after other videos and from links in video descriptions. |
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Playlists |
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| Traffic from any playlist that included one of your videos. Continue to update and organise your playlists so that viewers can find related videos easily. | |
Top Shorts by views
This is a list of your most popular Shorts sorted by views.
- Are you seeing a pattern in the Shorts that get the most views? This could give you ideas for new content.
- Have a Short that viewers love? Look into what you think makes it popular, but avoid comparing each video against a viral hit.
Top remixed
This report shows a visual overview of your remix views, total remixes and top remixed content. Your top remixed content indicates your content's potential to start a trend or spark creativity. You can filter the report by remix type: Sound, Cut or Green Screen.
- Remixes let you observe what content has transcended beyond just your community.
- Pay attention to the Shorts that help inspire creation across the Shorts Feed.
We recommend
- If you produce multiple content formats, it's key to still compare videos of the same type. Audience behavior is different across formats, therefore success may look different.
- Looking at both content that is performing well and content that isn't. Observe what the differences are between the two so that you can focus on growing and improving your Shorts.
- When you try something new, pay attention to your audience's response by reviewing views, likes and comments.
Next: Check out tips on decoding the relationship of CTR and impressions