Tag products in your live streams

If you’re an eligible creator, you can tag products featured in your live stream. Viewers can select Shopping shopping bag icon to review a list of products you’ve tagged. Learn more about how viewers can buy products on YouTube.. Eligible creators can tag their own products, or products from other brands.

Criteria and guidelines

Channel criteria to tag your own products

Before you start tagging your own products, your channel must be eligible for YouTube Shopping. Then you can connect your store to YouTube and tag your products. 

Tagged products are only visible to viewers in these countries/regions and will only surface if the products are available for shipping to the viewer’s country/region.

Channel criteria to tag products from other brands

To tag products from other brands in your live streams, your channel must meet the eligibility for YouTube Shopping requirements.

Tagged products are only visible to viewers in these countries/regions. We display the full product information to viewers where the products can be delivered to the viewer's country/region. If the video is accompanied with a "Shipping Areas Limited" disclaimer in a specific country, then it means that the merchant has not targeted this country. 

Video guidelines

Creators must own and control all rights to content within the live stream or clear all rights. This includes any necessary music rights, such as public performance rights. All content in live streams must adhere to our Community Guidelines and Terms of Service.

Product tags will not be shown to viewers if the video:

If you suggest that you will live stream content that violates our Community Guidelines, we may age-restrict or remove your live stream. YouTube also reserves the right to restrict a creator's ability to live stream at its discretion.

Tagging guidelines for products from other brands

Tag products in your live stream if they are featured prominently, used safely, and are meaningfully related to your live stream’s subject matter. We want to make sure your viewers discover products that are featured in your content to give the most relevant experience.
Before adding products to content containing paid product placements, make sure to review any contractual obligations you may have. Add appropriate disclosures to your content, including the YouTube paid product placements and endorsements disclosures

You can only tag products if they are available at one of the selected retailers. You also have to select the specific retailer that you want to tag the product from. We’re open to working with more retailers in the future. Interested parties can get in touch with their YouTube representative to learn more.

There are certain products that you can't tag, such as, but not limited to: baby food, cleaning supplies, and tactical gear.

Tag, pin, rearrange, and remove products

Tag products before a live stream

  1. Go to the Live Control Room.
  2. In the left menu, select Stream  or Manage .
  3. Below the live stream preview, click the Shopping tab.
  4. To open the selection tool, click Tag products and then Edit .
  5. Search for any of your available products.
  6. Drag, drop, and order up to 30 products. 
    • To search for products from specific retailers, click Filter and enter the retailer name.
    • To remove a product, click Delete next to the product.
  7. Click Save. Your changes will also be reflected at the individual video level settings.
Note:
  • The order shown in the product picker is the same order shown to viewers.
  • While you can tag products during a live stream, the updated selection may not be visible for some existing viewers.
  • You can also tag products after a live stream ends in YouTube Studio. The newly tagged products will show during replays.

Pin a product during a live stream

When you live stream, you can pin one item to feature it prominently on your live stream.

Pin an item for a live stream:

  1. Start a live stream using the Live control room.

  2. Click the Shopping tab below the live stream preview.

  3. Select one item to promote.

  4. Click or drag it to the “Pinned products” panel and then Pin Product.

To unpin an item, click REMOVE PIN in the live stream preview.

Remove and rearrange products

While you can remove and rearrange products during a live stream, the updated selection may not be visible for some existing viewers. For the best viewer experience, finish removing and rearranging products at least 30 minutes before the live stream begins. You can also remove or rearrange products after a live stream ends. The newly tagged products will show during replays.

To rearrange or remove products:

  1. Go to the Live Control Room.
  2. Click the Shopping tab below the live stream preview.
  3. To open the selection tool, click CUSTOMIZE.
  4. Find the product that you’ve already tagged.
    1. To rearrange items: Drag the product to the desired position.
    2. To remove items: Click Delete next to the product.
  5. Select Continue to save your changes.

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