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Showcase products from your store on YouTube

YouTube Shopping allows eligible creators to showcase their products and official branded merchandise on YouTube. Viewers in these locations can browse and buy your products across these surfaces on YouTube:

  • Your channel’s store
  • End screens
  • Product section below your videos and live streams
  • As a pinned product in live streams

In YouTube Studio, you can organize your products to display across these surfaces. With channel level and individual video arrangements, you can customize the order of your products to fit your needs.

Organize your channel store

You automatically get a Store tab in your channel homepage when you:

  • Connect a store, and
  • Have at least one item eligible to be displayed.

The Store tab showcases the products you organized in the Shopping section of YouTube Studio. You can link to your Store by copy and pasting its URL in comments, description, and Community posts.

Organize the Product shelf

The Product shelf below your videos and live streams will display up to 30 products to your viewers. The display order for your products is automated based on various factors, such as price, popularity, and availability. If you want to organize the products to display in a certain order, you can:

  • Arrange the products for your entire channel and store, or
  • Arrange the products for specific videos

Organize the product shelf for your entire channel and store

Channel level arrangements don’t apply to live streams.

Arrange the items for your entire channel and store in YouTube Studio:

  1. In the left Menu, select Monetization.
  2. Click the Shopping tab. This tab only surfaces if your channel is eligible.
  3. Click Create own selection if you’re changing the default selection for the first time. Otherwise click Customize to change the previous selection.
  4. Drag, drop, and order up to 30 items.
  5. Click Save.

Go back to automatic arrangement in YouTube Studio:

  1. In the left Menu, select Monetization.
  2. Click the Shopping tab. 
  3. Click Back to auto selection and then Save.

Organize the product shelf for individual videos and live streams

If you arranged the product shelf for your channel, by default individual videos will use the same items and follow the same order. If you want to change this for a specific video or you want to feature products on a live stream, you can select up to 30 items and rearrange their order for that video or live stream.

If you don’t choose a specific order for individual videos, your items will be arranged in the same way as your channel.

To arrange your items for an individual video in YouTube Studio:

  1. In the left menu, click Content.
  2. Click the video where you want to customize the product order.
  3. In the left menu, click Monetization.
  4. Click the Shopping tab. This option will only show if your channel is eligible.
  5. Click Customize on the Products card.
  6. Drag, drop, and order up to 30 items.
  7. Click Save.

To go back to channel-level arrangement for an individual video in YouTube Studio:

  1. In the left menu, click Content.
  2. Click the video where you want to customize the product order.
  3. In the left menu, click Monetization.
  4. Click the Shopping tab. This option only shows if your channel is eligible.
  5. On the Products card, click Use channel selection and then Save.
Note: Saving an empty selection will turn off the product shelf for a video.

If you want to go back to automatic arrangement, you can do this at the channel level.

To arrange your items for a live stream in the Live Control Room:

  1. Below the live stream preview, click the Merchandise tab.
  2. To open the selection tool, click CUSTOMIZE or .
  3. Search for any of your available products.
  4. Drag and drop up to 30 products.
    • To remove a product, click Trash next to the product
  5. Click Save. Your changes will also be reflected at the individual video level settings.

Feature your products on end screens

You can add items to your end screens in YouTube Studio:

  1. In the left menu, select Content.
  2. Find the video where you want to add merch to an end screen
  3. Click Editor.
  4. Add the products you’d like to promote:
    • If the video already has an end screen, click an empty slot and then Shopping.
    • If the video doesn't have an end screen, click Add an end screen and then choose your template.
  5. Place the end screen at your preferred time and place.

Use description links to your store

You can add a link to your YouTube channel store in video descriptions. When viewers click the link, they get a preview of the items in your store, without interrupting their watching experience. Once viewers are ready to buy, they can click again to go to your store and complete their purchase.

Pause the Product shelf for a video or your channel

The product shelf can be paused for an individual video or for your entire channel (including your store). You can also turn off Shopping features by disconnecting your store.

Pause the product shelf for an individual video

  1. Sign in to YouTube Studio.
  2. In the left Menu, click Content.
  3. Click the video where you want to customize the product order.
  4. In the left Menu, click Monetization.
  5. Click the Shopping tab. This option will only show if your channel is eligible.
  6. Temporarily pause the products shelf by turning off the “Product section” switch.
    • Note: If you save an empty product selection for a video, the product shelf for your video will be turned off.

Turn on the product shelf for a video by:

  • Saving a customized display selection,
  • Reverting to auto-selection,
  • Reverting to channel default, or
  • Turning on the “Product section” switch.

Pause the product shelf for your channel

  1. Sign in to YouTube Studio.
  2. In the left Menu, click Monetization.
  3. Click the Shopping tab.
  4. Temporarily pause the product shelf by turning off the “Shopping” switch.
Note: Turning off the “Shopping” switch will pause Shopping features for your channel, including your store.

Manage issues with your products

When you create or modify your items with a supported retailer or platform, the items are reviewed for compliance with our policies. This review typically takes a few business days.

Find the review status for your items in YouTube Studio:

  1. In the left menu, click Monetization.
  2. Click the Shopping tab.
  3. Click Organize on the “status card.”
Note: Your products will automatically undergo review for compliance with our Google Merchant Center policies and YouTube policies. Unless the products are approved by both sets of policies, the products will not display in YouTube Studio. Any changes to an item (including, but not limited to title, description, or image) will trigger a new compliance review of the item. This review typically takes a few business days.

For questions about specific items not appearing in the “Organize items” panel, reach out to your merch retailer or platform.

Keep in mind that the product shelf won’t show on a video if:

  • Your video’s audience is set as made for kids.
  • Your video already shows Ticketing or Donations.
  • Your video has a copyright claim against it.
  • Your viewer is not in an eligible country/region.
  • Your viewer is watching the video on a mobile browser, smart TV, or game console.
  • You have no approved, in-stock items.
  • You have saved an empty selection for display.
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