Get started with Shopping on YouTube

YouTube Shopping lets eligible creators easily promote products from their own shops across YouTube, while earning money. Through YouTube Shopping, you can set up and connect your shop to YouTube to feature your own products, like merch, in your videos and live streams

YouTube Shopping features include:

  • Your channel's shop
  • Products in the end screens of videos
  • Tagged products in your videos and live streams
  • Pinned products in live chat

Promote your own products across YouTube

To promote your own products, like merch, on YouTube, while earning money, you must:

  1. Fit the eligibility criteria.
  2. Set up and connect your shop to YouTube.
  3. Tag the items that you want to promote and decide where and in what order you want them to be displayed to viewers.

Viewers in these locations can browse and buy your own products across these surfaces on YouTube:

  • In your channel's shop
  • In end screens
  • In a product shelf or overlay below your videos and live streams
  • As a pinned product in live streams

You can manage which products show up on each surface.

At any time, you can turn off Shopping features for your channel by disconnecting your shop.

Channel eligibility

To promote your own products across YouTube, you have to meet these minimum requirements:

Once you've confirmed that you fit the eligibility criteria, you can connect your shop to turn on Shopping features for your channel. If you don't meet the YPP or subscriber threshold, you can review these resources to help grow your channel.

Viewer locations

Viewers in these locations can view and buy your own products across YouTube:
  • Argentina
  • Japan
  • Australia
  • Mexico
  • Austria
  • Netherlands
  • Belgium
  • New Zealand
  • Brazil
  • Norway
  • Canada
  • Poland
  • Czechia
  • Portugal
  • Denmark
  • Singapore
  • Finland
  • South Korea
  • France
  • Spain
  • Germany
  • Sweden
  • India
  • Switzerland
  • Ireland
  • United Kingdom
  • Italy
  • United States


Note: We display products to Viewers depending on the countries of sale that the shop sets in Google Merchant Center. Platforms and retailers are solely responsible for supporting delivery in local markets. You can go to the retailer website for up-to-date info on their local delivery support. You can also learn more about how merchants can edit countries of sale.

Shopping performance and revenue

For detailed and up-to-date revenue and analytics info, go to the website of your merch platform or retailer. As a reminder, all payments for the sale of merch and products are paid through your merch retailer or platform. YouTube and AdSense are not involved.


Your official merch retailer or platform (not Google) is responsible for all aspects of merch sales including, but not limited to:

  • Merchandising
  • Warehousing
  • Order fulfilment
  • Refunds
  • Customer service
  • Inventory management
  • Creator or artist payment

Data sharing between retailers or platforms and Google

Data relating to merchandise sales and visits will be shared between retailers and Google for product improvements and to give you relevant analytics. For example, we may share data that we get from your retailer on total monthly merchandise sales in your YouTube Studio. We may also use this data to assess whether new features help drive more sales for your channel. Retailers get data relating to traffic coming from YouTube Shopping features for their analytics.

Your retailer's handling and use of Shopping data will be governed by their own terms and conditions including their privacy policy. Google's handling and use of such Shopping data will be governed by our Privacy Policy. Make sure that you read and understand these policies.
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