Understand research insights

To explore what your audience and viewers across YouTube are searching for, you can use the Research tab in YouTube Analytics. The insights from the Research tab can help you think of video ideas that viewers may want to watch.

View the Inspiration tab

  1. Sign in to YouTube Studio.
  2. In the left menu, select Analytics.
  3. From the top menu, click the Inspiration tab.
  4. To get started, enter a search term or topic in the search bar. To save a search term, click Save.

After you enter a search term, you can view viewer activity related to that topic:

  • Recent audience activity: Shows how popular the topic is with your audience.
  • Searched on YouTube: Shows popular searches made by viewers across YouTube for the topic.
  • Watched on YouTube: Shows popular videos watched by viewers on YouTube for the topic.

What the Inspiration tab shows

Note: Currently, these insights are limited to certain countries, languages and devices only. If there are no relevant videos at the moment, you might not see some of the sections.

Get inspired 

Note: AI-generated content may be inaccurate or inappropriate, vary in quality or provide information that doesn't reflect YouTube's views. Don't include personal information about yourself or others while using this feature, or rely on ideas, outlines or other outputs from this feature for professional advice. Use discretion before you create or use any such AI-generated content provided by YouTube. 

This card uses generative AI to help you brainstorm new content ideas that are personalised to your channel and audience. You can discover new content topics and quickly generate a video outline to help you plan your next video. Start by typing an idea or explore one of the top searched terms, and then simply click Create outline to get started.

Top searches

This card shows the top searches based on your audience and your saves over the past 28 days. Above some search terms, there's a label that says 'Content gap. '

Recent videos related to

This card shows videos related to topics that your audience watched over the past 28 days and your saved searches.

Content gaps for Shorts

This card shows content gaps where viewers may be looking for more relevant or higher-quality Shorts.

Learn about content gaps

A content gap happens when viewers can't find enough quality search results on YouTube for a specific search. You can use content gaps as inspiration to create content that doesn't exist or could be improved. 

A content gap can happen when:

  • Viewers can't find any results for their searches.
  • Viewers can't find an exact match for their searches.
  • Viewers can't find relevant videos for their searches – for example, the content is old or low quality.
To learn more about Search Insights on the computer, take a look at the following video from the YouTube Creators channel.

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