To explore what your audience and viewers across YouTube are searching for, you can use the Research tab in YouTube Analytics. The insights from the Research tab can help you discover Content gaps. They can also help you think of video ideas that viewers may want to watch.
View the research tab
- Sign in to YouTube Studio.
- From the left menu, click Analytics.
- From the top menu, click Research.
- To get started, enter a search term or topic in the search bar. To save a search term, click Save
.
Note: The results show insights from search queries made in English, Hindi, Japanese, and Korean, from viewers based in the United States, United Kingdom, Canada, Australia, India, Japan, and Korea.
What the research tabs show
Searches across YouTube
This tab shows the top related searches for a search term over the last 28 days. Viewers across YouTube, not just your audience, make these searches.
- Next to each search term, there’s a level that describes how popular the term is: low, medium, or high.
- Next to some search terms, there’s a label that says Content gap. Learn more about Content gaps.
- To get data that’s more specific, you can filter the results by Content gaps, Geography, or Language.
Note: If there are no search results, it’s because there isn’t enough data to estimate your audience’s interest.
Your viewers’ searches
This tab shows the top searches that your audience and viewers of similar channels have searched over the last 28 days.
- Next to each search term, there’s a search volume rank that describes how popular the term is: low, medium, or high.
- Next to some search terms, there’s a label that says Content gap. Learn more about Content gaps.
- To get data that’s more specific, you can filter the results by Content gaps, Geography, or Language.
Note: If there are no search results, it’s because there isn’t enough data to estimate your audience’s interest.
Saved
This tab lets you view your saved search terms. To go to Google Trends, unsave a search term, or report a search term, click More 
Watch and learn about search insights
To learn more about search insights on the computer, check out the following video from the YouTube Creators channel.
Understand Search Insights: Research Tab in YouTube Analytics
Learn about Content gaps
A Content gap can happen when viewers can't find relevant videos or Shorts for their searches. For example, when content is either missing, out-of-date, or low quality.