Understand research insights

To explore what your audience and viewers across YouTube are searching for, you can use the Research tab in YouTube Analytics. The insights from the Research tab can help you think of video ideas that viewers may want to watch.

View the research tab

  1. Sign in to YouTube Studio.
  2. In the left menu, select Analytics.
  3. Click the Research tab.
  4. To get started, enter a search term in the search bar. To save a search term, click Save.

After you enter a search term, you can view viewer activity related to that topic:

  • Recent audience activity: Shows how popular the topic is with your audience.
  • Searched on YouTube: Shows popular searches made by viewers across YouTube for the topic.
  • Watched on YouTube: Shows popular videos watched by viewers across on YouTube for the topic.

Note: For now, insights are limited to search queries in English from viewers in the United States, United Kingdom, India, Australia, and Canada. 

What the research tabs show

Searches across YouTube

This tab shows the top related searches for a search term over the last 28 days. Viewers across YouTube, not just your audience, make these searches.

  • Next to each search term, there’s a level that describes how popular the term is: low, medium, or high.
  • Next to some search terms, there’s a label that says Content gap. Learn more about Content gaps.
  • To get data that’s more specific, you can filter the results by Content gaps, Geography, or Language.

Note: If there are no search results, it’s because there isn’t enough data to estimate your audience’s interest.

Your viewers’ searches

This tab shows the top searches that your audience and viewers of similar channels have searched over the last 28 days.

  • Next to each search term, there’s a search volume rank that describes how popular the term is: low, medium, or high.
  • Next to some search terms, there’s a label that says Content gap. Learn more about Content gaps.
  • To get data that’s more specific, you can filter the results by Content gaps, Geography, or Language.

Note: If there are no search results, it’s because there isn’t enough data to estimate your audience’s interest.

Saved

This tab lets you view your saved search terms. To go to Google Trends, unsave a search term, or report a search term, click More '' .

Watch and learn about search insights

To learn more about search insights on the computer, check out the following video from the YouTube Creators channel.

Understand Search Insights: Research Tab in YouTube Analytics

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