Understand research insights

You can use the Research tab in YouTube Analytics to explore what your audience, and viewers across YouTube, are searching. This can help you discover content gaps and is a starting point for research to create new videos that viewers are interested in.

View your research reports

  1. Sign in to YouTube Studio.
  2. From the left menu, select Analytics.
  3. From the top menu, select Research.
  4. Enter the search term or topic in the search bar to get started. To save a search term, click Save .

Note: We’re slowly rolling out this feature to more languages. You can filter your data by content gaps, geography, and language to get specific data. Content gaps may show on search terms due to limited results, relevancy, or outdated info.

Searches across YouTube

This report allows you to explore the top search topics made by your audience and viewers across YouTube over the last 28 days. You can also view content gaps and the search volume of each term ranked: low, medium, and high. 

Your viewer’s searches

This report shows you what search terms your audience and viewers of similar channels are searching on YouTube over the last 28 days. You can also view the search volume of each term ranked: low, medium, and high. 

Saved

This report allows you to view your saved search terms. You can also click more  to view Google Trends, unsave, and report a search term. 

Watch and learn about search insights

To learn more about search insights, check out the following video from the YouTube Creators channel. 

Understand Search Insights: Research Tab in YouTube Analytics

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