To explore what your audience and viewers across YouTube are searching for, you can use the Research tab in YouTube Analytics. The insights from the Research tab can help you think of video ideas that viewers may want to watch.
View the research tab
YouTube Studio app for iPhone & iPad
- Open the YouTube Studio app
.
- From the bottom Menu, tap Analytics
.
- Tap the Research tab.
- To get started, enter a search term in the search bar. To save a search term, tap Save
.
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.After you enter or tap a search term, you can view viewer activity related to that topic:
- Your audience activity: Shows how popular the topic is with your audience.
- Searched by YouTube viewers: Shows popular searches made by viewers across YouTube for the topic.
- Watched by YouTube viewers: Shows popular videos watched by viewers across on YouTube for the topic.
Note: For now, insights are limited to search queries in English from viewers in the United States, United Kingdom, India, Australia, and Canada.
What the research card shows
Top searches
This card shows the top searches based on your audience and your saves over the last 28 days. Above some search terms, there’s a label that says Content gap. Learn more about Content gaps.
Discover more topics
This card shows content topics that your audience watched over the last 28 days and topics related to your saved searches.
Recent videos related to
This card shows videos related to topics that your audience watched over the last 28 days and your saved searches.
Content gaps related to
This card shows Content gaps related to the topics that your audience watched and your saved searches over the last 28 days. Learn more about Content gaps.
Content gaps for Shorts
This card shows Content gaps where viewers may be looking for more relevant or higher-quality Shorts. Learn more about Content gaps.