To explore what your audience and viewers across YouTube are searching for, you can use the Research tab in YouTube Analytics. The insights from the Research tab can help you think of video ideas that viewers may want to watch.
View the research tab
- Open the YouTube Studio app
.
- From the bottom menu, tap Analytics
.
- From the top menu, tap the Research tab.
- To get started, enter a search term in the search bar. To save a search term, tap Save
.
.
.After you enter or tap a search term, you can view viewer activity related to that topic:
- Recent audience activity: Shows how popular the topic is with your audience.
- Searched on YouTube: Shows popular searches made by viewers across YouTube for the topic.
- Watched on YouTube: Shows popular videos watched by viewers across on YouTube for the topic.
Note: For now, insights are limited to search queries in English from viewers in the United States, United Kingdom, India, Australia, and Canada.
What the research cards show
Top searches
This card shows the top searches based on your audience and your saves over the last 28 days. Above some search terms, there’s a label that says Content gap.
Recent videos related to
This card shows videos related to topics that your audience watched over the last 28 days and your saved searches.
Content gaps for Shorts
This card shows Content gaps where viewers may be looking for more relevant or higher-quality Shorts.
Learn about Content gaps
A content gap happens when viewers can't find enough quality search results on YouTube for a specific search. You can use content gaps as inspiration to create content that doesn't exist or could be improved.
A content gap can happen when:
- Viewers can't find any results for their searches.
- Viewers can't find an exact match for their searches.
- Viewers can't find relevant videos for their searches – for example, the content is old or low quality.