Tips to optimise your video

Basic features for your video

You can optimise your videos to help viewers find your content easily and keep them engaged. Watch the video below for an intro to video thumbnails, titles and descriptions. You'll also learn about info cards, end screens and playlists.

Help your YouTube videos stand out & keep viewers watching (Creator basics)

Subscribe to the YouTube Creators channel for the latest news, updates and tips.

It's a good idea to make your content:

  • Clear, consistent and representative, so that people who find your channel will instantly understand what your videos are all about.
  • As simple as possible. Think of logos or the branding of products that you like – they're probably a singular image or style that sticks in your brain.
  • Something that you're proud of. Remember: Your content will become an extension of you, especially if you star in your channel.
  • Follow YouTube Community Guidelines.

We recommend

If these seem like a lot of things to work with, start with focusing on your titles, descriptions and thumbnails. You can always add or edit in the rest later.

Next: Check out upload schedule tips

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