Media Kit offers rich audience info and channel metrics to help creators position themselves effectively for brand deals.
View your Media Kit
You can view your Media Kit in YouTube Studio:
- Use a computer to sign in to YouTube Studio.
- In the left menu, click Earn.
- Click the BrandConnect tab.
- In the Media Kit card, click VIEW MEDIA KIT.
Audience and channel data
Media Kits contain rich audience data and channel metrics such as, but not limited to:
- Channel banner and bio
- Top audience and shopping categories
- Key channel stats and demographics
- Paid product placement campaign videos
- Top overall videos
Audience segments are made up of groups of people with specific interests, intents and demographic info, as estimated by Google.
To customise a card:
- Select
Menu.
- Click
Edit.
- Sort by the most relevant and most popular categories or use a search bar to find other audience categories.
- Select up to five audience categories that are relevant for you and your brand deal.
- Click 'Save'.
Edit.Customise your Media Kit report
Some cards in the Media Kit report can be edited to help you highlight aspects of your channel that are likely to appeal to certain brands.
To customise a card in your Media Kit report:
- Select
- Click
Not all cards can be edited. If you cannot edit a given card, you can choose to exclude the info from the report. To exclude a card from the report:
- Select
- Click
Hide.
Hide.When editing a card that includes videos, you can select up to four videos to include. For cards that contain categories, you may select up to five categories per card.
Download reports and share with brands
When you've finished editing the report, you can preview and download your Media Kit.
To preview the Media Kit: In the top right-hand corner, select PREVIEW.
To download the Media Kit: In the top right-hand corner, select DOWNLOAD PDF.
Make sure that you're comfortable with sharing your data with the brand or any other person to whom you're sending the PDF.