In Studio Content Manager, there are two types of policies:
- Upload policies: Policies applied to videos uploaded to a YouTube channel that you own.
- Upload policies allow you to create a partner-uploaded claim and tell YouTube what action to take with these videos (monetise, track or block).
- Match policies: Policies applied to videos that other people upload to their channels.
- Match policies are applied when Content ID finds your content in other people's videos. A claim is created that tells YouTube what action to take with these videos (monetise, track or block).
Upload policies and match policies work in the same way. Both consist of rules about whether to monetise, track or block the claimed video. They only differ in how they're applied to a video – by you or by Content ID. Learn more about how policies are applied.
You can set one policy that applies to both your videos and user-uploaded videos that contain your content. But, if your policy contains custom Content ID matching criteria, it can't be used as an upload policy. Learn more below.
Match policies tell YouTube what action to take with a claimed video (monetise, track or block). Match policies can also include instructions on when Content ID should claim a video. You can tell Content ID to automatically claim videos based on the:
- Match type: Type of content that matches your reference file: audio only, video only or both.
- User video match amount: Length or percent of the uploaded video that matches your reference file.
- Reference match amount: Length or percent of your reference file that matches the uploaded video.