Create custom policies

YouTube provides three predefined policies: Monetize in all countries, Track in all countries, and Block in all countries. You can create custom policies for more granular control over your content. Custom policies enable you to customize where YouTube makes your content available or in which regions YouTube will monetize your content.

Creating and saving custom policies enables you to easily apply the same policy rules to many videos. When you subsequently make a change to a policy, the change automatically propagates to the claims using that policy.

To create a custom policy:

  1. From the Content ID section of the Dashboard, choose Policies.

    The page lists previously created policies. If you haven’t yet created custom policies, the list shows the three predefined policies Monetize Everywhere, Track in all countries, and Block in all countries, with Monetize Everywhere as the default match and usage policy.

  2. Click the New Policy button.

    Or, if you already have a policy similar to the one you want to create, select that policy in the list, and select Duplicate from the Action drop-down list.

  3. Enter a name and description for the new policy.

    Use a name that summarizes the policy’s action and clearly distinguishes it from your other policies. For example, an appropriate title for a policy that will be used to monetize content in France would be Monetize only in FR.

  4. Define the if-then rules that specify which action to apply to the claimed video.

    Each rule consists of an action and the conditions under which to apply that action. To define the rules:

    1. Choose the action from the Additional rule drop-down list in the upper right of the gray rule box. The available actions are Monetize, Block, Track, and Route for review.
    2. Click Add condition and select the basis for the condition from the drop-down list. If you're creating a policy to apply as a usage policy, the only valid option is Viewer location. The other options are relevant only for match policies. See Usage policies and match policies for more information.
    3. Choose the comparison operator.
    4. Enter or choose the value to compare it to.
    5. To add another clause to the condition, click the + button and repeat steps b to d in the new row that appears. When a condition has multiple clauses, the rule applies only when all of the clauses are met.
    6. To add another rule, click Additional rule and repeat steps a through e.
  5. To create a policy whose rules take effect or change at a particular time, click Schedule change and define the new set of if-then rules.

    In addition to defining the rules, you also enter an effective date and time in the text boxes next to the clock icon.

  6. Click the Save button to create the policy.

    The new policy appears on the Policies page and is ready to apply.